In a major push towards digital transformation, Vi (Vodafone Idea) has announced a strategic collaboration with IBM to modernise operations, enhance service reliability, improve customer experience, and accelerate digital initiatives through AI-driven managed services and a unified DevOps execution model powered by automation.
At the heart of this partnership is the newly established AI Innovation Hub, which will bring together experts from Vi and IBM Consulting to co-create next-generation AI solutions, automation tools, and digital accelerators leveraging IBM’s industry-leading capabilities. The Hub will work closely with Vi’s unified DevOps team to integrate AI across business workflows, enabling faster development cycles and smarter service delivery.
“Our collaboration with IBM marks a pivotal milestone in Vi’s digital journey. It reflects our commitment to AI-led innovation and our ambition to drive accelerated growth through intelligent decision-making and automation. The AI Innovation Hub will play a critical role in modernizing our operations and expediting go-to-market execution of business initiatives, setting new benchmarks for the telecom industry,” said Jagbir Singh, Chief Technology Officer, Vodafone Idea Limited.
Working with IBM Consulting’s AI and DevOps experts, Vi aims to deliver seamless digital experiences, strengthen IT agility, and unlock new revenue streams. The collaboration will leverage IBM’s global partner ecosystem, accelerators, and deep industry knowledge to drive continuous innovation and strengthen Vi’s digital resilience.
“India’s telecom sector stands at the crossroads of surging data consumption, rapid digital transformation, and 5G deployments. Our partnership with Vi allows IBM to serve as a strategic enabler to help modernize its IT ecosystem, enhance operational efficiency, and fast-track digital transformation. The AI Innovation Hub is a testament to the power of co-creation,” said Juhi McClelland, Managing Partner, IBM Consulting, IBM Asia Pacific.
“Vi and IBM share a rich collaboration spanning over 17 years. This new initiative marks a significant step in redefining how AI and automation transform telecom operations at scale. By combining IBM’s global expertise with Vi’s digital ambitions, we are enabling faster innovation, superior customer experience, and future-ready resilience,” added Rishi Aurora, Managing Partner, IBM Consulting India & South Asia.
With AI at its core, Vi is driving faster time-to-market, seamless digital adoption, and a resilient IT ecosystem. This collaboration underscores the transformative role of AI and automation in delivering customer-centric services while powering India’s digital future.
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