Zeta becomes first Indian fintech firm to launch business in ASEAN region


Bangalore-based fintech firm Zeta has announced its expansion into South East Asian markets. The company has unveiled its technology platform-as-a-service in The Philippines and Vietnam with Sodexo being its first client in the mentioned countries.


Zeta’s platform will boost Sodexo’s employee benefits and rewards programs enabling it to offer digital and customisable solutions for corporates and its employees in these respective countries.

Bhavin Turakhia, Co-founder & CEO- Zeta said “This is a huge milestone for us, and we are extremely excited. After building our benefits solution in India, we realize there is huge potential for our platform in markets outside India as well. We already have a strong relationship with Sodexo, and we are happy to provide our services to Sodexo in other countries as well. Vietnam and The Philippines are the first Sodexo markets to go live on the Zeta platform.”

With this development, Zeta is now the first Indian fintech companies to launch its business in the ASEAN region.

Also Read: Sodexo partners with Zeta to enable strong tech platform

Nikhil Mangal, Vice President, Global Benefits Business- Zeta, also added, ”We have extremely ambitious plans to scale Zeta across the globe. Our tech platform has already brought about a revolutionary change in the corporate payments space in India and we are excited to showcase it to the world. By 2025, digital payments in South East Asia will exceed $1 trillion in gross transaction value and the digital financial services will generate annual revenue of US$38 billion. This presents a huge opportunity for us to grow our business and to demonstrate our technological capabilities.”

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