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WhatsApp Pay’s launch halted due to privacy fears at Facebook

WhatsApp Pay

WhatsApp Inc. has delayed its plan to launch its digital payment services fearing the privacy concerns after the Facebook-Cambridge Analytica episode, and the Reserve Bank of India (RBI) directive on data storage.

WhatsApp PayThe formal launch of “WhatsApp Pay” was expected this week, has now been delayed further as parent Facebook still battle concerns pertaining to data security.

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WhatsApp has been testing its pilot payment service in India in association with private lender ICICI Bank, since February. This service was opened to a limited set of users, where the users can invite their friends to sample the service.

The service has been tried by 700,000 users so far, according to industry estimates.

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When the chat messenger launched this service on pilot basis, it expected to launch it for all users by the end of March. The plan as of now, has been halted due the privacy concerns pertaining to Facebook-Cambridge Analytica episode, and RBI’s directive on data storage.

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WhatsApp Inc. has delayed its plan to launch its digital payment services fearing the privacy concerns after the Facebook-Cambridge Analytica episode, and the Reserve Bank of India (RBI) directive on data storage.

AdvertisementElets BFSI AI Summit & Awards, Mumbai

The formal launch of “WhatsApp Pay” was expected this week, has now been delayed further as parent Facebook still battle concerns pertaining to data security.

WhatsApp has been testing its pilot payment service in India in association with private lender ICICI Bank, since February. This service was opened to a limited set of users, where the users can invite their friends to sample the service.

The service has been tried by 700,000 users so far, according to industry estimates.

When the chat messenger launched this service on pilot basis, it expected to launch it for all users by the end of March. The plan as of now, has been halted due the privacy concerns pertaining to Facebook-Cambridge Analytica episode, and RBI’s directive on data storage.

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