Adani One, the digital platform of the Adani Group, in partnership with ICICI Bank, has announced the launch of two co-branded credit cards, expanding the conglomerate’s footprint into the retail financial sector.
The credit cards, developed in collaboration with Visa, are available in two variants: the Adani One ICICI Bank Signature Credit Card and the Adani One ICICI Bank Platinum Credit Card.
This launch marks a significant move for the Adani Group into the consumer finance space, aiming to leverage its extensive ecosystem for enhanced customer engagement. “By leveraging the Adani One platform, which integrates physical B2C (Business to Customer) businesses into the digital world, users will experience unparalleled convenience and accessibility,” said Jeet Adani, Director of the Adani Group.
The new credit cards are designed to provide substantial rewards and benefits to users, particularly within the Adani ecosystem. Cardholders can earn up to 7% Adani reward points on spending within the Adani Group ecosystem, which includes services such as the Adani One app for booking flights, hotels, trains, buses, and cabs, as well as expenses at Adani-managed airports, CNG pumps, electricity bills, and train bookings.
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The Adani One ICICI Bank Signature Credit Card carries an annual fee of Rs 5,000, with joining benefits worth Rs 9,000. The Adani One ICICI Bank Platinum Credit Card has an annual fee of Rs 750, with joining benefits worth Rs 5,000.
These cards also offer a range of exclusive privileges, including premium lounge access, free air tickets, the Pranaam Meet & Greet Service, porter, valet, and premium car parking. Additionally, users can enjoy discounts on shopping at duty-free outlets and on food and beverage spending at airports, along with free movie tickets and Adani reward points on groceries, utilities, and international spending.
Rakesh Jha, Executive Director at ICICI Bank, highlighted the strategic significance of the launch. “Through this launch, we intend to offer our customers rewards and benefits across the Adani Group’s consumer ecosystem and strengthen the Bank’s credit card portfolio,” he said.
The introduction of these co-branded credit cards is poised to enhance users’ value and convenience, seamlessly integrating their financial transactions with the extensive range of services offered by the Adani Group.
