ICICI Bank has integrated its RuPay Credit Cards with UPI transactions, making payments more convenient for its customers. With this connection, ICICI Bank customers can simply link their RuPay Credit Cards to UPI to conduct Person-to-Merchant (P2M) transactions both online and offline (such as payments at a POS (point of sale) machine) in an easy and secure manner. They can also earn reward points for their purchases, which improves their digital payment experience.
The bank has partnered with the National Payments Corporation of India (NPCI) to make UPI transactions available on its RuPay Credit Cards. Customers can use UPI to connect their ICICI Bank Coral RuPay Credit Card, ICICI Bank HPCL Super Saver RuPay Credit Card, and ICICI Bank Rubyx RuPay Credit Card. They can scan the merchant QR code and pay with any UPI payment app, including iMobile Pay, using their RuPay Credit Cards.
Bijith Bhaskar, Head – Cards, ICICI Bank said “We are delighted to announce our partnership with NPCI to embed our RuPay Credit Cards with UPI. This partnership is a significant step taken by the Bank to offer improved convenience to customers on digital payments. The integration of RuPay Credit Cards with UPI provides customers with better financial liquidity by giving them interest-free credit for up to 50 days. We believe this feature will strengthen our commitment to offer simple yet convenient solutions to cater to the evolving needs of our customers.”
Commenting on the partnership, Praveena Rai, Chief Operating Officer, NPCI said “We are delighted to announce that ICICI Bank RuPay Credit Cards are now live on UPI. RuPay has steadily evolved into a modern, contemporary, and vibrant brand, known for custom value propositions and cutting-edge technology, ensuring broader acceptance and security. By merging the versatility of UPI with the reliability of RuPay Credit Cards, we are reshaping the landscape of digital payments. With this game changing integration, users will enjoy even more flexibility and convenience in making digital payments. Through our collaboration with ICICI Bank, our goal is to empower RuPay Credit Card customers with an enhanced digital payment experience and thereby further fuel India’s economic growth.”
Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/
