Aditya Birla Sun Life AMC Limited (ABSLAMC) has introduced MyMutualFundGPT, an information tool aimed at improving the overall investor experience across their digital platforms.
The Gen AI-based tool goes beyond simple keyword matching by understanding the context of searches and producing solutions based on their meaning. The tool answers investor questions about Aditya Birla Sun Life AMC Limited‘s products and services. Furthermore, it enables investors to undertake research on our top-performing funds, fund managers, and associated issues.
Instead of navigating large volumes of information, MyMutualFundGPT enables investors to make informed selections by providing straightforward explanations from product or service brochures available on our website. Furthermore, MyMutualFundGPT serves as a unique solution-oriented platform with a conversational interface.
Commenting on the launch, A Balasubramanian, Managing Director and CEO of Aditya Birla Sun Life AMC Limited said, “This is a significant step towards reshaping the landscape of digital interactions in the mutual fund industry. The launch of MyMutualFundGPT emphasises our commitment to leveraging cutting-edge technology to provide a more intuitive and engaging experience for our investors. This initiative reflects Aditya Birla Sun Life AMC Limited’s dedication to innovation and customer-centric solutions, reinforcing its position in the asset management industry.”
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Aditya Birla Sun Life AMC Limited expects more investor engagement and recurring visitation across all of its digital channels after launching MyMutualFundGPT.
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