BharatPe, India’s largest merchant payment, and lending network company, has launched BharatX in a bid to promote the development and experimenting of radical ideas to solve the next set of merchant and business challenges with innovative product solutions.
The idea behind creating BharatX is to come up with technology-driven solutions for future problems. BharatX will begin with building the next generation fintech solution to ensure financial inclusion to over 60 million small and medium-sized businesses in India.
Developed in a bid to incubate and nurture innovation, Bharat X will work in the areas namely Artificial Intelligence, Human-Computer Interaction, Econometrics, Data Science, etc. to build new products to create differentiated merchant experiences, draw holistic solutions from cross-functional expertise and, in due course, collaborate to execute those solutions, seamlessly.
Ankur Jain, Chief Product Officer, BharatPe and Stanford University alumnus, said: “BharatX will truly rewire the DNA in financial services, by going beyond the current ecosystem. BharatX will create a multi-disciplinary environment that combines innovation, creativity, and technology to rapidly prototype and experiment with new ideas and business models to create and deliver the next generation of products for the ubiquitous merchants.”