BOB financial launches Contactless Credit Card with the Indian Army

BOB financial

A co-branded RuPay credit card for Indian Army personnel has been introduced by BOB Financial Solutions Limited (BFSL), a fully owned subsidiary of Bank of Baroda (BoB), in collaboration with National Payments Corporation of India (NPCI).

The Yoddha co-branded credit card will be available on the RuPay platform and have contactless features. The co-branded credit card has been offering best-in-class features and benefits along with democratic choice, for the Indian Army personnel.

All members of the Indian Army will be eligible for the co-branded credit card’s Life Time Free (LTF) offer. Yoddha offers enticing activation, welcome, and spend-based gifts. Additionally, free domestic airport lounge access and golf games/lessons are included with the card.

The Yoddha credit card will offer attractive base and accelerated reward points. Additionally applicable are features like Personal Accident Insurance, 1 per cent Fuel Surcharge Waiver, LTF Add-Ons, EMI Offers, and recurring merchant offers made possible by partnerships between NPCI and BOB Financial.

Speaking on the occasion, Major General Ashok Singh, Indian Army, said, “Indian Army is appreciative of the products and solutions offered by Bank of Baroda to the Indian Army personnel. We thank BFSL for incorporating attractive features and benefits that will help personnel of the Indian Army to make use of everyday convenience and benefits that the co-branded credit card promises to deliver.”

Talking about the launch, Shailendra Singh, MD & CEO, BFSL, said, “We are honored and pleased to partner with the Indian Army. The uniquely designed credit card will offer uninterrupted payment convenience and benefits to the personnel of the Indian Army. This partnership is also a showcase of Bank of Baroda’s commitment towards serving the Indian Armed Forces by offering different banking solutions.”

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Praveena Rai, COO, NPCI, said, “It is a special occasion for us that BoB Financial is launching a RuPay credit card for Indian army personnel, adding to the strong suite of RuPay credit card products from BFSL stables. It gives me great pleasure that BFSL, a strong partner for NPCI and RuPay, is one of the fastest growing credit card issuers in the country. The army card will empower the Indian Army personnel as well as their near and dear ones with a secure, contactless, easy and fulfilling payment experience, powered by RuPay’s innovation and technology driven platform.

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