Mobile app-based cab service Ola has partnered with BookMyShow to enhance the entertainment quotient of its users.
With Ola’s association with the BookMyShow Android app, millions of BookMyShow users across the country, who also have the Ola mobile app, will now be able to book a cab – Micro, Mini, Prime or Lux, right after booking tickets for a movie, play, event or concert on BookMyShow, reported the Business Standard.
After booking tickets on BookMyShow, users will either be able to ‘Book an Ola’ or ‘Schedule an Ola’, depending on the time remaining to the movie show or event. Once the desired option is selected, users will be automatically redirected to the Ola app to confirm the cab booking.
Commuters will have access to Ola’s key features including driver details, ride estimate, ride tracking, in trip navigation, SOS button, offline booking, and can pay seamlessly using Ola Money.
“We have also forged mutually beneficial partnerships with like-minded companies to offer seamless service to our discerning consumers,” said vice president alliances at Ola, Anuj Sahai.
“BookMyShow has redefined how the country consumes entertainment events and movies; and we are thrilled to be working alongside them in building a superior and convenient experience that benefits our consumers the most,” he added.
“At BookMyShow, we are constantly looking to add value to enhance, enrich and improve user experience on our platform. Our integration with India’s biggest mobility platform – Ola, is aimed at offering a convenient solution to a critical need of our users that is related to commuting to and from the entertainment destination of their choice. As we look at expanding our reach, we would continue to engage in such strategic and relevant partnerships to increase our value proposition to our customers,” said vice president Business Intelligence and Marketing, BookMyShow, Marzdi Kalianiwala.
The feature, which is currently available only on BookMyShow’s Android app, will soon be extended to its iOS app as well. BookMyShow users already have the option of booking their tickets by paying through Ola Money, the popular digital payment wallet from Ola.
Over the last few years, Ola has also established itself as India’s most preferred mode of transportation and BookMyShow has consolidated its leadership in the market by bagging exclusive ticketing partner rights for some of the biggest entertainment events in the country. Consequently, the association will offer a superior and seamless experience for millions of consumers who use Ola and BookMyShow, respectively on an everyday basis.
