Flipkart-backed payments app super.money and Jio Finance Platform and Service Limited (JFPSL) have rolled out new digital gold features ahead of Dhanteras, CNBC-TV18 reported on 5 November 2026. super.money now sells 24-karat digital gold from ₹10 with 3% cashback, while JioFinance+ members can convert JioPoints into digital gold.
The launches show how India’s UPI-first apps are using the festive gold-buying season to move users from payments into savings products. super.money, which recently tripled its FY26 revenue to ₹292 crore on its loan marketplace, is adding gold as its next product line beyond payments.
What super.money’s digital gold offers
According to the report, super.money’s digital gold is sourced and stored through SafeGold. Customers pay through UPI, and the quantity of gold is calculated at the prevailing rate and credited instantly.
- Minimum purchase of ₹10 and a maximum of ₹50,000 per transaction.
- An assured 3% cashback on each purchase, capped at ₹9,000 per user per month.
- A holding limit of 20 grams per account at any time.
- No making charges or separate storage fees; sale proceeds go to the customer’s registered bank account.
SafeGold has powered digital gold for several financial apps in India, including an earlier tie-up that let Nuclei offer digital gold inside mobile banking apps.
How JioFinance turns reward points into gold
JFPSL, a wholly owned subsidiary of Jio Financial Services, now lets JioFinance+ customers convert JioPoints earned on eligible UPI and bill payments into 24-karat digital gold. Each JioPoint is worth ₹0.25, and a conversion needs at least 400 points, or ₹100.
The gold is credited to the customer’s JioGold holdings at the prevailing price, with the balance and transaction history shown in the app. The feature is limited to JioFinance+ members. It adds a savings use for loyalty rewards at a time when Jio Financial Services is scaling its consumer finance business.
Angel One bets on an ₹11 daily SIP
Broker Angel One has launched a festive “₹11 Ka Shagun” campaign that invites first-time investors to start a mutual fund SIP of ₹11 a day. The company said mutual fund investments on its platform start at ₹10. The push follows a wave of low-ticket investing products, such as 5paisa’s AI-led mutual fund platform with zero-commission direct plans.
Why digital gold carries regulatory caveats
Digital gold is not a SEBI-regulated product. In a public caution issued on 8 November 2025, the Securities and Exchange Board of India said such products are neither securities nor commodity derivatives and may expose investors to counterparty and operational risks. SEBI pointed investors to regulated options such as gold ETFs and Electronic Gold Receipts.
super.money also discloses that digital gold sits outside SEBI’s purview, the CNBC-TV18 report said.
Key takeaways
- super.money offers 24K digital gold from ₹10 with 3% cashback, capped at ₹9,000 a month.
- JioFinance+ members can convert JioPoints into digital gold, starting at 400 points (₹100).
- Digital gold remains outside SEBI regulation, unlike gold ETFs and Electronic Gold Receipts.
FAQ
Is digital gold on super.money regulated by SEBI?
No. Digital gold is not a SEBI-regulated product, and SEBI’s investor protection mechanisms do not apply to it.
How many JioPoints are needed to buy digital gold?
JioFinance+ members need at least 400 JioPoints, worth ₹100, to make a conversion into digital gold.
Also read: Flipkart’s super.money Rises to Fifth Place in UPI Market
Featured image: Stack of gold bullion bars. Photo: Stevebidmead / Wikimedia Commons (CC0).
