FreeCharge and Arvind Lifestyle tie up for enabling e-payment services


FreeCharge has announced that it would enable e-wallet payments across outlets of Arvind Lifestyle, one of India’s largest and leading lifestyle brands.

The partnership will enable FreeCharge to increase focus on offline digital payment services across 700 outlets in 20 states, reported the Business Standard.

Reportedly, users can avail this feature across outlets such as Arrow, FM, USPA, Gap, TCP, Aeropostale, Unlimited, Gant, Nautica, Ed Hardy and much more and choose from wide assortment of fashion brands for both men and women.

“In these times of digital payments and cashless economy, we are happy to partner with Arvind Lifestyle Brands to provide our users with best shopping and payment experience. At FreeCharge, we constantly strive to provide our users with multiple options to choose from while ensuring the fastest check-out possible. An increasing focus by brands to offer digital payments at offline stores as well proves that we are in the right direction of achieving a digital and less cash society,” said Sudeep Tandon, chief business officer, FreeCharge.

With an increasing focus on digital payments and smart phone penetration, offline stores are increasing digital payment solutions to offer convenience to their customers. FreeCharge is also witnessing this shift and has associated with brands like Shoppers Stop, Pantaloons, Hush Puppies, Bata, Vishal Mega Mart, TCNS Clothing Company Pvt. Ltd (W, Wishful and Aureila) amongst several others.

FreeCharge, also recently announced that its ‘On-The-Go-Pin’ technology has completed two million transactions since its launch.

The company had developed this innovative feature especially for the Indian users to allow the user to complete the transaction even when there is no internet or phone coverage.

“The feature has immensely helped in making the transaction process swifter for users. Transactions are done in less than 10 seconds using OTG pin making FreeCharge one of the fastest App in the payments business,” added Tandon.


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