Infocomm Infocomm
24th NBFC100 TECH SUMMIT AWARDS 24th NBFC100 TECH SUMMIT AWARDS
BFSI AI SUMMIT BFSI AI SUMMIT
Home Regulators RBI SEBI TechINFRA Security Data Centre Cloud Services Government Reforms DBT Aadhaar GST Payments Payment Gateways ATM Point of Sale Payment Wallets Fintech Apps Banks Public Sector Private Sector Cooperative NBFCs Year Ender Magazine Magazine Subscription Articles Interviews Webinars Webinar Videos Video Series — Innovation Talk Upcoming Initiatives BFSI Events About Us Contact Us

Google Launches AI-Powered ‘Ask Google Pay’ Assistant to Help Users Track Spending and Save Money

Ask Google Pay

New Delhi: Google has introduced Ask Google Pay, a new Gemini-powered AI assistant integrated into the Google Pay app, enabling users to better understand their spending habits, receive personalised financial insights, and make smarter money management decisions through natural conversations.

The AI-powered assistant analyses users’ transaction history to provide tailored recommendations on spending patterns, identify potential savings opportunities, and answer finance-related questions through both text and voice interactions. Users can also seek explanations of financial concepts in a conversational format, making personal finance more accessible and easier to understand.

AdvertisementElets BFSI AI Summit & Awards, Mumbai

Designed to simplify everyday financial management, Ask Google Pay leverages Google’s Gemini AI capabilities to deliver contextual insights that help users monitor expenses, optimise budgets, and improve savings based on their individual financial behaviour.

AdvertisementSAAS

Alongside the AI assistant, Google has also expanded its Flex credit programme by partnering with SBI Card, further strengthening its digital financial services ecosystem. The collaboration aims to offer users greater access to flexible credit solutions directly through the Google Pay platform.

Also Read: Standard Chartered Appoints Kavita Kulkarni as Chief Technology and Operations Officer for India & South Asia

AdvertisementInfoComm India 2026

With the launch of Ask Google Pay, Google continues to deepen the integration of generative AI into consumer financial services, combining intelligent insights with everyday payments to create a more personalised and seamless digital finance experience.

Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/

Get a chance to meet the Who's who of the Banking & Finance industry. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook, connect with us on LinkedIn and follow us on Twitter, Instagram.

Our Coverage of News

Cholamandalam Finance Q2 FY27: Profit Jumps 41% to ₹1,630 Crore, Board Clears ₹5,000 Crore QIP

Cholamandalam Investment and Finance Company (CIFCL), the Murugappa Group's flagship non-banking finance company, has reported a 41% year-on-year… Read more →

Air India, SBI Card and Visa Team Up on Co-Branded Travel Credit Card for Maharaja Club Members

Air India and SBI Card have joined hands to build a new co-branded credit card on the Visa… Read more →

PNB Housing Finance Q2 FY27: Disbursements Jump 60% to ₹9,609 Crore, Profit Rises 6% to ₹617 Crore

PNB Housing Finance has posted its strongest quarter yet on the origination front. The Punjab National Bank-promoted housing… Read more →

Small NBFCs Lose an Estimated ₹300 Crore to AI-Powered Cyberattacks in Two Months; CERT-In Flags Payment API Exploits

India's smaller non-banking financial companies (NBFCs) are emerging as the soft underbelly of the country's digital lending and… Read more →

Meesho to Infuse ₹400 Crore in Meesho Payments, Sets Up New Financial Services Arm to Build In-House Lending

E-commerce platform Meesho is deepening its push into lending. The company's board has approved an investment of up… Read more →

Kissht Q2 FY27: Profit Doubles to ₹125 Crore as AUM Jumps 68% to ₹9,317 Crore

Digital lending platform Kissht has posted one of the strongest quarters in its history. Its parent company, OnEMI… Read more →

whatsapp--v1