Google launches new features to digitally empower SMEs


In a bid to support the small businesses that are significantly affected due to the ongoing Covid-19 pandemic, Google India has announced a series of new helpful products and initiatives that will help the SMEs in recovering from the losses and rebuild their operations.


To make it convenient for the small businesses to discover all the Google resources, it has unveiled Grow with Google Small Business hub in India. This hub will operate as a single point of contact for all small businesses to get access to all the products and tools they need to go digital, maintain business continuity and get access to beneficial resources such as quick help videos, support pages to learn digital skills. These services will soon be made available in Hindi as well.

For small businesses willing to build an online platform and begin using digital payments, Google has also launched a range of new features on Google My Business app and Google Pay for Business which helps small businesses to be discovered by customers across Google search and maps and start accepting digital payments.

Talking about the new tools and features, Shalini Girish: Director, India, Google Customer Solutions said, “We have consistently invested in programs and solutions to remove the barriers that come in the way of small and medium businesses benefiting from digital. And every month we drive over 150M direct connections between these businesses and customers including calls, online reservations and direction requests. But the ongoing COVID-19 pandemic and the ensuing lockdowns have accelerated the need for many more businesses, especially small businesses to adopt technology and get online to minimise the disruption and recover.”

Also Read:Google, MobiKwik partner to introduce Mobile Recharge Search in India

“We recognize that recovery will come in different stages for different businesses and navigating the digital world can be a daunting experience for many.  Under our Digital Unlocked program, we are proud to have supported over 1 million businesses and individuals to gain from our digital skilling program in India. And we will be doubling down on this effort to help businesses across all parts of India to unlock the full value of going digital by not just helping them connect with more customers online and offline”, She added.

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