HDFC Bank plays millennial card, joins WhatsApp; gives cashbacks on apps


India’s largest public-sector lender, HDFC Bank has now joined the popular chat application Whatsapp, in a bid to attract the millennials.

With this, the customers can join check their account and credit card details using the app. They will also be able to enquire about pre-approved offers and the bank’s promotions with the help of Whatsapp.


Answers to frequently asked questions can also be searched through the app. Besides, the lender is also giving away attractive discounts and cashback schemes on its online platforms and credit and debit cards to tempt the young, and has been advertising across the leading dailies.

The bank is providing four different cards for the millennials under the brand name ‘Millennia’. These comprise the credit card, debit card, a prepaid card and an EasyEMI card.

It is also offering 5 percent cashback on shopping through its wallet PayZapp and its payment gateway SmartBUY. SmartBuy is a platform only for the exhibition of offers extended by merchants to HDFC Bank’s customers and the lender as such does not sell any of these products and services.

"Exciting news! Elets Banking & Finance Post is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest insights!" Click here!

Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔

Get a chance to meet the Who's who of the Banking & Finance industry. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook, connect with us on LinkedIn and follow us on Twitter, Instagram & Pinterest.