HDFC Life Insurance Company Limited has inked an official sponsorship pact with Sportskeeda for IPL 2020. Sportskeeda, a sports news website founded in 2009, expects over 45 million monthly users and 800million monthly impressions on the website during the ongoing IPL season.
Adding more excitement, HDFC Life’s ‘Live IPL Tracker’ will help users in staying updated regarding their favorite teams, providing them with detailed statistics.
Under this strategic alliance, Sportskeeda will be providing design-led properties to HDFC Life that will lead the user engagement to the next level by enhancing the fan experience. Sportskeeda believes that its association with HDFC Life will increase the awareness and help in enuring relevance of the various life insurance solutions provided by the insurer.
Vishal Subharwal – Executive Vice President E-Commerce & Digital Marketing, HDFC Life, said, “Increasing the awareness of protection & risk transfer using appropriate life insurance products is critical, especially given that the world is emerging from a pandemic. The staging of the IPL is a testimony that things are surely but slowly getting back to normal. With Sportskeeda, we have the right platform to reach out to the right audience groups and raise awareness about HDFC Life’s products”.
Ajay Pratap Singh, Head – Marketing and Partnerships, Sportskeeda said that they had previously worked with HDFC Life during the 2019 IPL season and that it is an absolute pleasure to serve them again! Hope to make this endeavor a grand success.