HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, has partnered with InMobi, a marketing and monetization technologies solutions provider. The alliance includes direct integration with HUMAN’s MediaGuard solution and it enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity.
By the end of 2021, mobile is projected to account for 75% of total digital ad spend. Combined with global smartphone adoption, mobile advertising is particularly attractive to bad actors.
“As programmatic continues to rise in popularity across APAC, our direct integration with HUMAN ensures that we continue to reinforce the promise of trust and transparency the channel brings by combating all forms of pre-and post-bid invalid traffic and fraud on the InMobi Exchange. We are also looking forward to becoming a member of The HUMAN Collective where we can unite resources, share learnings, and innovate on these solutions faster by collaborating more closely with other ecosystem partners,” said Vasuta Agarwal, Managing Director, Asia Pacific at InMobi.
“InMobi is committed to transparency, trust-based relationships, and delivering optimal business results to our advertisers globally. We were the first in-app marketplace to have our entire inventory verified by an independent MRC accredited vendor. This partnership reaffirms and enhances that commitment,” said Kunal Nagpal, Senior Vice President and General Manager, Publisher Platform and Exchange at InMobi. “InMobi is also proud to be the first in-app Human Collective partner in the battle against mobile app fraud. We strongly believe that the industry can eliminate fraud only through such an open collaboration.”
As an extension of the partnership, InMobi is also joining the Human Collective, HUMAN’s newly launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem. InMobi is the leading mobile exchange to join the Collective, significantly boosting HUMAN’s mobile detection presence.
“To sustain its growth, digital advertising needs a trusted marketplace built through global collaboration and strong partnerships,” said HUMAN Co-Founder and CEO Tamer Hassan. “With its global command of the mobile in-app market, this partnership with InMobi strengthens HUMAN’s ability to fight sophisticated cybercrime and creates a more trusted environment for digital advertising. InMobi’s total, direct integration with MediaGuard uplevels its ability to enable brand-safe transactions within its exchange.”