Liberty General Insurance, one of India’s prominent non-life insurers, has joined hands with Maruti Suzuki Insurance Broking to enhance insurance awareness across rural and urban regions. The collaboration is part of the ‘Bima Prachaar Aur Prasaar’ initiative, focusing on raising insurance awareness in Punjab’s Gram Panchayats and increasing penetration in Delhi.
This effort aligns with the Insurance Regulatory and Development Authority of India’s (IRDAI) goal of achieving ‘Insurance for All by 2047.’ Liberty General Insurance, as the lead non-life insurer in Delhi, has been at the forefront of similar awareness campaigns in the capital, while also extending its rural outreach in Punjab.
The first event of this initiative was held at Mukerian Panchayat, Hoshiarpur, Punjab, where residents benefited from free vehicle inspections and health check-ups. The program also educated locals on the importance of insurance in safeguarding their health and assets.
Speaking on the initiative, Anurag Rampal, Senior Vice President and National Head of – Central Distribution and Marketing Team, Liberty General Insurance said, “Our partnership with Maruti Suzuki Insurance Broking is a vital step in our mission to raise insurance awareness in rural areas. By engaging with communities in Punjab’s Gram Panchayats, we are empowering individuals with the knowledge they need to protect their financial futures. We look forward to expanding these joint efforts to Delhi and beyond.”
This campaign marks the start of a larger effort by Liberty General Insurance to promote insurance accessibility and education in underserved areas, reinforcing its commitment to supporting IRDAI’s vision of universal insurance coverage by 2047.
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