Magma HDI launched the ‘Women’s Motorcycle Rally’ as a part of its insurance awareness campaign “Insurance Edutho?” in Kerala. Magma HDI was appointed the lead insurer for Kerala by IRDAI (Insurance Regulatory and Development Authority of India) under its’ State Insurance Plan to achieve the vision of Insurance for all by the year 2047.
Magma HDI organised the ‘Women’s Motorcycle Rally’ in Kerala as part of their insurance awareness campaign ‘Insurance Edutho?’ IRDAI (Insurance Regulatory and Development Authority of India) named Magma HDI as the lead insurer for Kerala under its State Insurance Plan to accomplish the vision of Insurance for All by 2047.
Three female riders, Dr. Sana, Aleena, and Shamna, as well as a few Magma HDI personnel, will navigate the roads of Kerala, beginning their journey this Wednesday in Thiruvananthapuram. This three-day event will include conversations with residents about the importance of insurance. On their route to Kochi, the riders will also distribute insurance-related reading material.
The rally was launched off by the Chief Guest, Mr. S. Sreejith IPS, Transport Commissioner, Government of Kerala, following an introductory function, symbolising a harmonious collaboration between governmental authorities and corporate companies.
“In Kerala, 32% of vehicles are uninsured. This rally is organized to make people aware of the importance of insurance and help them get insured. The motor vehicle department aims to achieve 100% insurance for all vehicles. Insurance has become so important, and apart from vehicles, people should be aware of the importance of insurance for their other assets as well. This initiative is an effort to make it a reality.” said S. Sreejith IPS, Transport Commissioner, Govt. of Kerala.
Amit Bhandari, Chief Technical Officer – Magma HDI, expressed the company’s dedication to the cause, stating, “The Women’s Motorcycle Rally is a unique blend of empowerment and education. Through this event, Magma HDI aims to inspire women while creating awareness about the critical role insurance plays in safeguarding one’s financial well-being. We are honored to carry out this mandate from IRDAI and are confident that the rally will catalyze increased insurance awareness in the state.”
One of the primary reasons for poor insurance penetration has been suggested as a lack of insurance awareness. Magma HDI’s Insurance liya kya campaign, which translates to “Insurance Edutho?” tries to pique public interest in insurance and encourage meaningful debates about it. Magma HDI aims to create a well-informed community through open conversations and thought-provoking questions – Insurance Edutho? The company has a digital knowledge resource that provides in-depth information on general insurance.
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