MapmyIndia – Connecting the Business World

Rakesh Verma, Managing Director, MapmyIndia

Rakesh Verma
Managing Director, MapmyIndia

MapmyIndia through their most advanced, accurate and detailed maps have been connecting several businesses. Since 1995, the company has dedicated itself to build the soft infrastructure of mapping in India, says Rakesh Verma, Managing Director, MapmyIndia in an exclusive conversation with Elets News Network (ENN).

What is MapmyIndia’s relevance in India?

MapmyIndia is India’s leader in premium quality digital map data, APIs, GPS navigation, tracking, location apps, and GIS solutions. MapmyIndia’s mission is to make the world better through maps and location technologies. Since 1995, the company has dedicated itself to build the soft infrastructure of mapping in India. Through continuous efforts of its 400+ professional field surveyors and state-of-the-art mapping technology, including its revolutionary RealView service which captures, analyses and publishes the world in 3D and 360-degree photo-realistic clarity, MapmyIndia’s  proprietary MapmyIndia Maps is the most comprehensive, accurate, reliable, full-featured, professionally created and continuously updated digital map dataset for all India, which are used for a wide range of applications including Navigation, Telematics, Autonomous Driving, Geographic Information Systems, Location Based Services and Smart Cities.

MapmyIndia are not just the most advanced, accurate and detailed maps of India, but also the best GPS-based IoT  (Internet of Things) devices optimised for use in vehicle, asset and personal navigation and tracking, market-leading location-based enterprise SaaS (“Software as a Service”), popular and delightful hyper-local mobile and web consumer apps, including, India’s very first and most detailed, accurate and comprehensive interactive online mapping portal, and NaviMaps, the best offline GPS navigation app for India.

How MapmyIndia is contributing to India’s banking and finance sector?

MapmyIndia has been working closely with the BFSI sector for nearly a decade. Leveraging the best-in-class digital map data MapmyIndia has helped many banks, insurance and financial service providers improve their customer service delivery, make their processes more efficient and manage risk. MapmyIndia helps banks and insurance companies with location verification, risk assessment and demographic profile of the applicants.These are the formalities required for Know Your Customer (KYC).

It also helps in site selection of ATMs, branches and service delivery points based on location data and analytics.  MapmyIndia’s tracking APIs are being widely used for workforce management. For effective deployment of workforce, MapmyIndia has developed Workmate app, this enables any manager to see in real-time where and what each of his workforce are doing in the field. Based on the need, instructions can be relayed to one and all from his smartphone, instantly.

MapmyIndia also offers devices and solutions that generate a large amount of telematics data. These are being offered to OEMs and in the aftermarket. The company also has solutions for usage-based insurance (for example, in the case of buyers of pre-owned vehicles) by providing information like the state of engine, engine oil status, battery status, coolant, maintenance history etc.

What prominent products do you have as solutions for customers?  

MapmyIndia has been at the forefront of introducing disruptive products and technologies that have been game changers. Some of the prominent products and solutions offered by the company are:

MapmyIndia Maps – MapmyIndia’s digital map data, which is the foundation on which all MapmyIndia products and solutions are based, are India’s most comprehensive, exhaustive, detailed maps that offer unmatched coverage

MapmyIndia WorkMate – is a field workforce management solution. It is a fully scalable product that is available on both the web & on mobile. Workmate is customizable with the company’s branding.

MapmyIndia Insight – is the Geomarketing Decision Analysis system that can be used for uploading files having latitude, longitude, addresses etc. along with other parameters.

MapmyIndia APIs Although MapmyIndia solutions are being used widely in the BFSI sector, the company has also made accessible their powerful Map APIs for every user (individual or corporate) to integrate with their products and solutions.

Maps API: developers can integrate India’s most comprehensive maps with house number detail in their own web applications with the Maps API. This API allows users to see the same detailed maps as in MapmyIndia’s own navigations devices and web/mobile apps, unlike other API providers.

Geocoding API: provides latitude and longitude along with all available information like phone number for any address or point of interest in India. This API is especially relevant to the BFSI sector as it enables the linkage of the customer with key attributes.The companies are also doing resource planning based on this data.

  • Reverse Geocoding API: provides the nearest address or point of interest information for a given latitude-longitude combination
  • Routing API: calculates driving route between any two specified locations including up to 50 via points. The API gives you drive time, distance and step-by-step description of the route steps along with point information for map display
  • Driving Distance API: this API calculates driving time and distance from a given center point to a bunch of other locations
  • Map Tile Image API: the image API generates static map PNG files of size 256×256 (512×512 if retina tiles are needed) for a given latitude-longitude point
  • Autocomplete API: suggests search results as you type on the basis of the initially entered characters
  • Nearby POI: searches for points of interest in a pre-defined category near a set of position coordinates & within a radius
  • Labels Image API: provides map labels images (PNG) of size 256×256 and 512×512 (for high DPI screens, like retina display) for a given latitude-longitude point and zoom level.
  • POI Along the route API: searches for POIs in a pre-defined category, near a route, which has been defined by start and end position.

Tell us about your products —  Insight and Workmate.

MapmyIndia Insight is the Geomarketing Decision Analysis system that can be used by users for uploading files having latitude, longitude, addresses etc. along with other parameters. Insight organizes and brings together disparate information on regional markets.

Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution.

MapmyIndia WorkMate is a field workforce management solution. It is a fully scalable product that provides both web as well as mobile interface. WorkMate is customizable with the company’s branding. For field employees, WorkMate will make their operations exponentially easier. From easy check-ins, to address detection and step-by-step driving directions, WorkMate improves employee efficiency even when there is no network available. The tracking is permission based, the user needs to start the tracking as the workday begins and stop it at the end.

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