NeoFinity with RuPay Unveils India’s premier payment tag – NeoZAP!

NeoFinity, the Neo Group’s pioneering fintech company, has partnered with RuPay to launch NeoZAP, India’s premium payment tag. This tag enables users to make one-tap payments without an internet connection.

The NeoZAP payment tag is useful to any customer’s everyday routine. Users can attach it to their phones and pay by tapping on the PoS machine. Payments are accepted at restaurants, retail stores, and cafes, and the virtual card can also be used to make online purchases. Its adaptability extends to all public transport systems, including metros and buses, seamlessly integrating into modern consumers’ lifestyles and making payments simple.

RuPay has collaborated with several banks and financial organisations to offer a variety of contactless payment alternatives. RuPay Contactless enables customers to conveniently pay for public transit, in-store purchases and internet transactions. This method enables fast tap-and-go payments without the need for a physical card.

Rayan Malhotra, CEO of NeoFinity, expressed his enthusiasm about the collaboration, stating, “RuPay and NeoFinity are working together to revolutionise the payments landscape in India. With the latest tech know-how of NeoFinity and RuPay’s vast coverage across India, we are reshaping the future of payments where convenience and security are paramount. This is just the beginning, and we plan to launch other exciting new fintech products with RuPay.”

NeoZAP works smoothly with over 5.5 million card machines in India, providing a hassle-free payment experience. Payments up to ₹5000 can be made without a PIN, but higher amounts require one. This payment tag offers points and perks from top brands, including Myntra, Times Prime, PVR Inox, Cult.Fit, Starbucks, and others valued over ₹60,000.

NeoZAP prioritises security with its “8-point security promise,” which includes a unique numberless design for better protection, strong data security policies, adjustable transaction limits for online and offline spending, and HDFC Ergo-powered fraud insurance.

Also Read | NeoFinity unveils ‘NeoZAP’, Country’s 1st Payment Tag

The Neo Group is a new-age wealth and asset management platform, and its payments and fintech subsidiary, NeoFinity, is partnering with RuPay to reimagine contactless payments in the country. It will be interesting to see how Indians adapt and use this new payment method to make it their preferred option. The NeoZAP payment tag is now available for pre-order on the official website, where consumers may get it at a discounted price.