Flipkart backed digital payments platform PhonePe has joined hands with Indian Railway Catering and Tourism Corporation (IRCTC) to launch a micro-app on its platform.
This facility will help the PhonePe users indirectly booking their IRCTC tickets directly using the app. The move comes nearly three months after PhonePe entered into a strategic partnership with IRCTC to facilitate digital payments on the IRCTC Rail connect Android app.
“We are continuously evolving and innovating towards building a hassle-free ecosystem for our 100 million users and the association with IRCTC is another step in that direction. Our aim is to create a unified login and payments experience across all important consumer use cases especially in the space of travel” said Rituraj Rautela, Head of In-app Platform, PhonePe.
The digital payments platform recently crossed one billion transactions on its mobile app. It has been aggressively leveling-up its micro-app strategy, enabling users to avail services from various Internet firms within its own app.
Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/