RBL Bank, one of India’s leading private sector banks, and Indian Oil Corporation Limited (IOCL), the country’s energy major, launched a one-of-a-kind and thrilling bike trip in conjunction with Mastercard. This excursion celebrates their recently created co-branded credit card and highlights the partnership’s inventive attitude.
The bike excursion, which kicked off yesterday with a spectacular flag-off ceremony in Chandigarh, promises to take bikers on an amazing journey through the gorgeous Himalayas. Participants will travel from Chandigarh’s bustling cityscape to Leh’s magnificent landscapes, focussing on the theme ‘Further & Beyond.’ This thrilling voyage will end with a big finale in Leh on September 7, 2024, where the expedition’s success and the collaborative spirit of the collaboration will be recognised.
Expressing enthusiasm at the flag-off event, Bikram Yadav, Business Head – Credit Cards at RBL Bank, said, “We are excited about this one-of-a-kind launch. This partnership is a valued addition to our comprehensive portfolio of co-branded credit cards, helping us further strengthen our scale of operations. It underscores our dedication to enhancing customer experiences and delivering lasting value.”
Jitendra Kumar, Executive Director & State Head, Punjab State Office, IndianOil, remarked, “IndianOil remains committed to creating seamless and rewarding experiences for our customers through strategic collaborations like this. Our co-branded credit card with RBL Bank is a testament to our dedication to promoting digital transactions and enhancing customer convenience. As we embark on this exciting journey, we continue to innovate and deliver value that goes beyond the fuel pump.”
Anubhav Gupta, Senior Vice President, Mastercard, remarked, “This collaboration with RBL Bank and Indian Oil is crafted to deliver a seamless and rewarding experience. By combining RBL Bank’s innovative approach, Indian Oil’s expansive network, and Mastercard’s secure payment technology, this card is designed to offer greater convenience and value to cardholders.”
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The open-air partnership announcement will occur on September 7, 2024, in Leh, Ladakh, with the majestic Himalayan Mountain ranges in the background. This must-see event will mark the successful conclusion of the bike trip while also promoting the new solutions and products developed by RBL Bank and IOCL to improve travel and financial experiences.
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