Aditya Birla Finance Limited (“ABFL”), a wholly-owned subsidiary of Aditya Birla Capital, India’s leading financial services conglomerate, and AU Small Finance Bank Limited (SFB), India’s largest small finance bank, announced the launch of Aditya Birla Finance AU credit cards, which are powered by and available on the Visa and RuPay payment networks.
The feature-rich co-branded credit cards come in four variations and offer extensive reward advantages to meet the financial needs of various client segments, including both individual customers and business owners.
Aditya Birla Finance AU credit cards are designed to provide users with interesting reward points in a variety of areas, including lifestyle, travel, eating, education, entertainment, utilities, insurance, groceries, and government-related spending. The cards also include a 1% waiver on limitless fuel surcharges.
Also read: AU Small Finance Bank Launches Mastercard Debit Card for Corporate Salary Customers
Customers who use the ‘Flex’ and ‘Nxt’ credit cards can enjoy lifetime perks. They can personalise their cards via the Aditya Birla Finance mobile app and get rewards, cashback, and other incentives. The ‘Pro’ edition provides expedited reward points, airport lounge access, and a lower FX markup fee. The ‘Biz’ variation is a monthly fee-based card tailored for business users, offering expedited rewards points and up to a 30% discount at chosen eating partners.
Rakesh Singh, MD & CEO, Aditya Birla Finance Ltd., said ”We are delighted to partner with AU Small Finance Bank to introduce the Aditya Birla Finance AU Credit Cards. Our expertise in financial services along with AU Small Finance Bank’s innovative banking solutions, will help us provide seamless and tailor-made financial experience to customers. Powered by Visa and RuPay, cardholders can enjoy greater convenience, superior rewards and a secure and seamless payment experience.”
Aditya Birla Finance AU co-branded credit cards, which are hosted on the Visa and RuPay payment networks, will offer users unparalleled ease and a seamless transaction experience.
Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank said, “The partnership between Aditya Birla Finance and AU Small Finance Bank signifies a major achievement in the financial services domain, uniting two prominent industry frontrunners to provide unmatched advantages and rewards to customers nationwide.”
“We, at Visa, are delighted to support the launch of the Aditya Birla Finance AU Small Finance Bank series of Co-branded Cards. This partnership between our three trusted brands not only offers more choice and superior rewards and experiences to consumers and small businesses alike, but also the Visa promise of secure, seamless payments and global acceptance, to our cardholders,” said Sujai Raina, Country Manager, Visa India.
Speaking on this development, Praveena Rai, Chief Operating Officer, NPCI said, “We are pleased to collaborate with our partners on this innovative product, designed specifically to meet the unique needs of modern-day consumers. Through this partnership, we aim to provide digitally enabled credit card lifecycle experience for the customers. Furthermore, UPI-enabled RuPay credit cards offer users a convenient way to use their cards and enjoy rewarding benefits.”
The introduction of Aditya Birla Finance AU credit cards is a significant step forward in Aditya Birla Finance’s commitment to providing consumers with a simple and enjoyable financial experience while also providing seamless access to credit with unrivalled advantages on a single platform.
