AU Small Finance Bank, India’s largest SFB, unveils the Mastercard Debit Card in collaboration with Mastercard. This promotion is aimed exclusively at the bank’s Corporate Salary customers and is marketed under the hashtag #Swipe&Save.
With exclusive incentives across multiple top categories, the new Mastercard Debit Card fulfills the lifestyle needs of today’s Corporate Salary class. Entertainment discounts, for example, include a 20 per cent discount on movie tickets at BookMyShow and PVR INOX Limited, while eating deals include a 15 per cent discount on EazyDiner and Zomato. Similarly, there is a 30 per cent discount on Swiggy and a flat Rs. 100 off on Zomato for online meal delivery. Customers can save money on groceries by taking advantage of discounts from bigbasket and bbnow. Users of Mastercard Debit Cards can now save up to 15 per cent on travel reservations with Yatra and ixigo. Amazon Fashion and TATA CLiQ Luxury will offer a 10 per cent immediate discount for online purchases. Similarly, the health and fitness brand Pharmeasy will provide a 10 per cent discount.
The hashtag #Swipe&Save highlights not only transactions but also the monetary savings that come with each swipe. With this strategic step, AU Small Finance Bank (AU SFB) has successfully associated itself with the three major card networks in India, establishing itself as a comprehensive player in the financial landscape.
The Mastercard Debit Card comes with an appealing loyalty program, as cardholders are rewarded to a rewards program, reinforcing the sense that banking is about more than just purchasing. This debit card’s marquee offers boost the consumer experience by delivering a variety of deals across several categories. The greater purchasing limitations respond to a variety of needs, giving AU SFB clients flexibility and empowerment.
On the launching of Mastercard Debit Card, Uttam Tibrewal, Executive Director of AU Small Finance Bank, expressed enthusiasm about the partnership, stating, “In our pursuit of being a customer-centric bank, we believe in providing our customers with access to a whole range of benefits. The launch of the Mastercard Debit Card is a significant step in this direction as it completes Debit Cards offering including all three major card networks. We start by offering this privilege to our salary customers, and this association will soon extend to other products, ensuring a comprehensive and rewarding banking experience for all. This collaboration with Mastercard is more than just a partnership; it’s a commitment to enhancing the financial well-being of our customers, encapsulated in every #Swipe&Save moment.”
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Underlining the benefits for cardholders, Anubhav Gupta, Senior Vice President, Mastercard, said, “Mastercard is delighted to collaborate with AU Small Finance Bank to facilitate the launch of this new card. From travel, dining, online food delivery, electronics purchase, to day-to-day grocery shopping, the Mastercard Debit Card will reward cardholders for every transaction. It will also come with an exciting loyalty program that will appeal to users across segments. Mastercard stands committed to collaborating with banks and delivering exciting financial products and solutions.”
