Payments platform PhonePe has joined hands with redbus to launch an exclusive app store. As a part of this strategic partnership, redBus has gone live with an exclusive store on the PhonePe app.
“This partnership is part of PhonePe’s vision of being an open payments ecosystem, enabling businesses of all sizes to build and deploy apps on its platform with a unified login and payments experience for customers,” said PhonePe.
Further, PhonePe is the first in its domain that accommodates businesses to build their experiences within the app. The newly launched app will enable businesses to focus on service offerings instead of thinking about the distribution.
“Our core belief is that open ecosystems always succeed by creating a win-win equation for both customers and service providers alike,” said Vishal Gupta, head of product at PhonePe.
He further said that PhonePe will continue to invest for strengthening the platform capabilities and making more developer friendly.
“This strategic and exclusive partnership would enable us to reach out to a wider user base beyond our existing platforms,” said Manoj Agarwala, vice-president of redBus. “PhonePe has taken a unique approach to solve digital payments, which will further support our endeavour of providing a hassle-free bus ticket booking experience across the country,” he said.
PhonePe has recently unveiled its made-for-India point-of-sale (POS). It has also integrated with third party wallets like FreeCharge and Jio Money on its platform to provide the users with better choice and flexibility. As of now, PhonePe’s has laid emphasis on adding more partners to the app-in-app platform and to ensure various options to businesses to participate in the ecosystem.