UTI Mutual Funds partners with Resulticks to enhance its omnichannel customer engagements


One of India’s largest investment managers, UTI Mutual Fund (UTI MF) has announced that it has partnered with the fast-growing real-time conversation marketing cloud solutions provider, Resulticks. The partnership aims to drive the outcome-driven strategy around its omnichannel engagement of customers. 


The UTI-MF aims to strengthen its customer and agent ecosystem with the introduction of a unified communication strategy. The Resulticks has been successfully improving the operational efficiency and delivering top-line growth for many businesses. As per the company, this stands to be the main reason for the partnership between the two.

“Continuous and consistent experiences are key to customer engagement. It is our endeavor to recognise every individual in context and keep them at the center of every interaction, regardless of touchpoint. Resulticks is a perfect fit from this perspective, given its omnichannel capabilities and ROI-focused approach. Together, we are looking forward to delighting our customers with seamless, unique journeys that will form the foundation of long and lasting relationships,” Gaurav Suri, Head of Marketing at UTI Asset Management Company Ltd. said.

UTI MF has been off to a fast start with Resulticks, having completed initial implementation, data integration, and commencement of communications across more than three channels within just eight weeks of coming on board. The year-end will see the next phase of roll-out, covering additional channels and AI-powered, automated campaigns, Suri added.

“These are exciting times, and we are thrilled to be working with a long-standing player in the financial services industry such as UTI MF. The cornerstone of all our engagements has been about facilitating individualized interactions with diverse audience that in turn fuel the organization’s growth through a data-driven, outcomes-based strategy. Resulticks’ AI-powered, real-time communication capabilities, as well as our dedicated team of experts and technologists, combine to make us more than ready to meet these needs,” Redickaa Subrammanian, CEO and co-founder of Resulticks said.

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