YES BANK introduced its new and improved brand logo. According to a corporate statement, the logo is intended to relate with consumer demands by giving the best possible experience.
YES BANK unveiled a lively new logo that continues and expands on the bank’s visual identity. The tick has been converted into a soaring bird, representing the bank’s current’soaring’ position, according to the firm. Furthermore, the smoothed-out corners and fluid curves have replaced the former logo’s jagged edges. The blue and red colours have been given an electric tone to signify tremendous energy.
Furthermore, YES BANK is preparing to launch an integrated campaign with the motto ‘Life Ko Banao Rich,’ which reflects the bank’s main goal of being a total solution provider for all financial matters.
The new branding is applied to the bank’s headquarters, branches, goods, internet platforms, and communication materials.
Deposits, personal loans, e-banking, trade financing, corporate, and business banking are all available through YES BANK. It provides global services to the food and agribusiness, life sciences, healthcare, biotechnology, telecommunications, media, information technology, and infrastructure development industries.
“Over the last three years, YES BANK has been through a transformational journey and has since then, progressed on several strategic objectives to position itself as a strong customer-centric franchise. As brand custodians of the bank, it was imperative to represent the extent of our transformation in the best possible manner. Our campaign tagline ‘Life Ko Banao Rich’ reflects our objective to encourage customers to spend time and make memories with their loved ones, and leave their banking needs to us,” Nipun Kaushal, Chief Marketing Officer and Head CSR, YES BANK, said.
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