Mumbai, August 19, 2026: YES BANK has launched YES Essence, a credit card designed specifically for women, combining rewards on everyday spending with preventive healthcare and lifestyle-focused benefits.
The new offering is aimed at young professionals, salaried women and digitally savvy customers, reflecting the growing participation of women in India’s consumption and credit ecosystem.
Commenting on the launch, Anil Singh, Country Head – Credit Cards & Merchant Acquiring, YES BANK, said the bank’s focus is on developing financial solutions that align with customers’ evolving aspirations. He added that YES Essence has been designed to provide relevant and rewarding benefits for financially empowered women.
The YES Essence Credit Card offers welcome vouchers across fashion, beauty, travel and fitness brands. Cardholders can also earn accelerated rewards on everyday spending categories including dining, grocery, shopping, beauty and travel.
The card also incorporates healthcare benefits, including an annual preventive health checkup with cancer marker screening. Additional lifestyle benefits include a special birthday voucher, buy-one-get-one movie tickets and complimentary coffee at select mall outlets across India.
Cardholders can earn up to 10,000 YES Rewardz through milestone spending, adding further value to the proposition.
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Through YES Essence, YES BANK aims to offer a more differentiated credit card experience that combines financial rewards with lifestyle and wellness benefits. The launch also reflects the bank’s focus on developing customer propositions that support greater financial empowerment and inclusion among women.
