Private lender Yes Bank has collaborated with VISA in a bid to level-up its payments efficiency for salaried and Yes First account holders.
Till now Yes Bank debit cards were only available on Mastercard and RuPay platforms, but with the development, customers can now get VISA-branded debit cards as well.
Furthermore, Yes Bank has set-up a brand new vertical Debit cards under the E-series across Mastercard and VISA cards.
“We are pleased to collaborate with VISA for enhancing user experience. The upgrade is part of the Bank’s vision to offer payment solutions that not only bring the world’s best payments experience, but also a step towards India’s cashless transformation. The E-series is yet another endeavour by Yes Bank towards enabling wider access to secure and convenient payment services,” says Anita Pai, Chief Operating Officer, Yes Bank.
As a part of the new offering, customers get the flexibility to opt for the Element, Engage or Explore cards when they first come onboard, on the basis of their banking preferences, choosing later to upgrade to Enhance or Elevate, eventually moving up the series to the coveted Emerge or Eclectic cards.