ACKO has entered the retail health insurance industry with the goal of putting the consumer first through competitive pricing, convenience, and exceptional customer service. ACKO offers a ‘Welcome Change’ in the way customers experience insurance, with features like $0 commission, zero paperwork, rapid renewal, same-day claim settlements, and app-based claim updates.
Organisation’s entry into the health insurance market will increase industry innovation and competition, ultimately benefiting customers with more alternatives and better service. ACKO wants to be the one-stop destination for all of our customers’ protection needs through its customer-centric strategy, customised service, utilisation of cutting-edge technology, and data analytics.
It has developed a platinum health plan with best-in-class features in order to boost penetration in the huge health market and capitalise on the increased demand for health insurance post-COVID.
The organisation’s strategy to health insurance is similar to its approach to motor insurance in that it disintermediated and directly delivered industry-leading solutions at the best costs to clients while investing in the brand to generate category and brand recognition. The company intends to revolutionise the health sector by providing clients with industry-leading solutions and unrivalled value.
Announcing ACKO’s entry into the retail health insurance space, Sanjeev Srinivasan, Chief Executive Officer, ACKO, said, “Health insurance is a rapidly growing industry in India. Rising healthcare costs and increased focus on preventive healthcare are driving demand for health insurance products. However, one of the biggest challenges in the health insurance industry is the complexity and lack of transparency in the products offered. With the launch of our health plans, we aim to tackle these issues head-on, offering best-in-class features, and unparalleled buying and claims experience.”
“Our direct-to-consumer approach allows consumers to experience a new way of buying and managing healthcare coverage with affordable and personalized options that were once considered impossible. We aim to change how the new generation of consumers interact with & experience insurance.” he added.