Adya.ai, a leading provider of ONDC (Open Network for Digital Commerce) technology solutions, has announced a strategic partnership with Google Cloud to drive enterprise adoption of ONDC. This collaboration’s core is the novel “ATMA (Aatmanirbhar Technology Marketplace by Adya) AppStudio,” a self-service platform specifically designed for quick ONDC app deployment. ATMA AppStudio enables organisations to quickly design and customise apps based on their needs, and then launch them on Google Cloud within a day. This accelerates ONDC adoption by 0.002% of the time it takes today and 1.8% of the expense spent to date.
Shayak Mazumder, Founder and CEO of Adya.ai, stating, “Collaborating with Google Cloud to introduce ATMA AppStudio by Adya.ai marks a pivotal step in revolutionizing ONDC app development and deployment for enterprises of all sizes. Our forward-thinking approach enables businesses to accelerate their market entry and empowers their end users through advanced conversational commerce and cutting-edge deep learning models for translation, transliteration, and contextualization. Together, we are shaping the future of digital commerce and driving widespread ONDC adoption.”
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ONDC has attracted a wide range of interests, including agriculture and logistics. In July 2024, ONDC recorded 12 million transactions in retail, food delivery, and ride-hailing, representing a 21% rise monthly. ONDC is transforming India’s digital commerce by solving the limits of old platform-centric models, enabling businesses to utilise any compatible application, increasing digital presence, and simplifying cataloguing, inventory management, and order fulfilment. With about 100 Network Participants active on the network and over 15,000 entities seeking to create their apps on ONDC and go live, most are attempting to overcome process complexity, longer deployment timeframes, and scalability concerns.
ATMA AppStudio is critical for overcoming technical build, integration, and deployment challenges in this complicated world. It answers the critical topic of accelerating ONDC adoption and app development while providing a best-in-class solution for organisations.
Shireesh Joshi, Chief Business Officer and President of ONDC, added, “As ONDC brings equitable opportunity to every business and universal discovery to every customer, we need a platform to make it easy to access the benefits of the network. With every large organization, NGOs, government organizations, etc all striving to make this a reality, ATMA by Adya will make it possible for small businesses to access the protocol while enabling even non-profits to successfully create their own applications and go live. The biggest benefit, in my opinion, is the ability to create applications across domains and categories easily.”
Adya.ai, in conjunction with Google Cloud, has simplified these difficult integration processes and decreased deployment times by offering pre-configured frameworks for scalable, cloud-based systems. ATMA AppStudio, launched in cooperation with Google Cloud Marketplace, will accelerate innovation and growth by decreasing app deployment time from 12 months to 24 hours. Furthermore, this DIY marketplace will enable firms to quickly construct and customise buyer, seller, Issue & Grievance Management (IGM), and Reconciliation & Settlement Framework (RSF) apps in retail, financial services, and logistics. Furthermore, increased accessibility by reducing time to go live from more than a year to a few hours and lowering costs from 2-3 crores to a few lakhs per year is expected to accelerate enterprise growth by 12-50% annually, resulting in expedited digital transformation within the ONDC ecosystem.
Bikram Singh Bedi, Vice President and Country MD at Google Cloud India, said, “Our collaboration with Adya.ai marks a pivotal moment in the ONDC revolution. Our vision is a dynamic partnership where we jointly market and go-to-market to propel ONDC adoption through the innovative ATMA AppStudio built on Google Cloud. This will help remove barriers and establish Google Cloud as the pre-eminent solution for businesses embracing the ONDC ecosystem.”
Adya.ai’s recent INR 10.5 crore pre-seed fundraising round, sponsored by Indian Angel Network and others, confirms the company’s position as an industry leader in the ONDC ecosystem. This strategic engagement with Google Cloud is a significant step in Adya’s commitment to make ONDC a success, laying the groundwork for both enterprises and consumers on the path to digital inclusion.
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