Aviva Life Insurance has introduced an employee- well-being programme to ensure support amid the pandemic. Aviva has created Aviva War Room- a group of 50 volunteers who track leads for medical supplies in real-time, verify them, answer distress calls and provide 24X7 real time assistance to the ones in need. With this initiative, Aviva intends to empower its workforce of 1500+ employees in India & their dependents across locations in 60 cities. Additionally, the company is aiming to introduce “Happiness Campaign” to support employees’ well-being- physical and mental. The programme will be helping its employees overcome anxiety, stress, anger, depression and cultivate happiness using simple techniques, microsteps, videos, articles etc.
For this, Aviva has collaborated with Practo to offer complimentary online consultation to all employees, and their family members, with some of the best doctors across India. Employees can book online appointments, get digital prescriptions, book checkups, order medicines etc. through the app. Practo will also provide complimentary psychological counseling sessions to cope with emotional turbulence in these challenging times. Additionally, the company has tied up with Dr. Lal Path Labs & Apollo Pharmacy for home collection/delivery with discounts.
Ashish Mittal, Head of People Operations, Aviva India said, “Our major focus is on our people’s safety – Physical & Psychological, and our aim is to build an emotionally and physically secure Workforce. In these testing times, where many are struggling hard to manage work, personal lives, physical & emotional wellbeing, Aviva India is helping its people to stay strong with resilience and emotional support. With the strong belief in our values, we are leaving no stone unturned to help our people. We have instituted various measures for physical safety as well as emotional and mental wellbeing and we are extending all the support & help by answering distress calls via War Room initiative, a group that operates 24×7 and accepts employee requests pan India.”
He added, “Last year, during lockdown 1.0, our WFH (Work Feeling Happy) campaign was very effective towards helping our people combat stress, anxiety and keeping their morale high by engaging with them regularly. This year, we intend take this even further with our new ‘Happiness Campaign’ that engages and motivates our employees via activities, micro steps, videos, stories etc. The Happiness campaign will be an inhouse curated campaign, run via functional Whatsapp groups that will focus on the themes such as: Living happier, Tackling Stress & Beating Anxiety, Sleeping better, Managing Anger & PERK – Purpose, Engagement, Resilience & Kindness . This will be later supported by a third party app that will run employee specific journeys in the above mentioned wellbeing areas. Our focus with this campaign is to ensure that our people do not feel depressed, lonely, anxious in these stressful times.”
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