Bajaj Finserv Direct Ltd., a prominent player in India’s financial services sector, has inaugurated its Technology Services business hub in the UAE. The launch, held at the Dubai International Financial Centre (DIFC), marks the company’s strategic move into the Middle East market.
A subsidiary of Bajaj Finserv Ltd., Bajaj Finserv Direct is renowned for its digital marketplace for financial services in India. The introduction of its Technology Services division, Bajaj Technology Services, in the UAE underscores the company’s commitment to driving digital transformation on a global scale.
Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd. said, “A digital revolution is unfolding worldwide with AI and emerging technologies reshaping industries, businesses, and more so, lives. Given our strong trackrecord of building tech-driven businesses, Bajaj Finserv is well poised to be at the forefront of digital transformation in financial services. The UAE, with its new digital agenda, is the natural choice for our global debut. With the launch of Bajaj Technology Services, we hope to enable businesses to thrive in the digital era.”
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Speaking at the launch, Ashish Panchal, Chief Executive Officer, Bajaj Finserv Direct, said, “The launch of our Technology Services in GCC’s most vibrant digital and financial hub marks an exciting new chapter in the growth of Bajaj Finserv Direct. In the true spirit of ‘Make in India’ and backed by proven expertise and a culture of innovation, Bajaj Technology Services looks to make a meaningful contribution to the digital transformation of businesses globally.”
Bajaj Technology Services is renowned for its prowess in accelerating digital transformation through custom applications, data engineering, cloud services, and more. Focusing on sectors like financial services, retail, e-commerce, and government enterprises, the company endeavours to create scalable solutions tailored to meet evolving market demands.
Central to Bajaj Technology Services’ approach is its deep understanding of digital consumers, facilitating seamless customer experiences across online and offline channels. Moreover, the company places utmost importance on data privacy, security, and compliance, ensuring robust back-office operations aligned with industry standards.
The launch of Bajaj Technology Services in the UAE heralds a new era of collaboration and innovation. The company seeks to forge enduring partnerships and drive impactful change in the region’s vibrant market. With its unique blend of industry expertise and technology capabilities, Bajaj Finserv Direct is poised to accelerate digital transformation services, empowering businesses to thrive in the digital age.
