Bharti AXA Life Insurance & Unity Bank establish banking partnership

Bharti AXA Life Insurance

Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, announced today its bancassurance partnership with Unity Small Finance Bank (Unity Bank), a new-age, digital first bank, for the distribution of life insurance products across India through the Bank’s network of 111 branches and 206 offices.

Bharti AXA Life’s insurance entire suite of life insurance policies, including protection, savings, investment, and retirement plans, would be accessible for purchase to the bank’s 15 lac+ customers spread across 17 states under this agreement.

Along with attractive deposit rates and a wide range of loan products, Unity Bank customers will benefit from a diverse range of new-age insurance solutions offered by Bharti AXA Life, allowing them to financially secure the future of their loved ones while also achieving key financial goals such as college education for their children, wealth building, retirement planning, and more.

Commenting on the association, Parag Raja, MD and CEO, Bharti AXA Life Insurance, said, “We are pleased to partner with Unity Small Finance Bank, which is a growing name as a truly digital bank in the domestic banking sector. Our alliance will empower the Bank’s customers with protection and holistic financial planning solutions from our comprehensive product portfolio. This partnership is an important part of our growth strategy. It will help in further strengthening our distribution and unlocking growth opportunities through the bank’s wide network, thereby increasing insurance penetration in the country.’’

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Inderjit Camotra, MD and CEO, Unity Bank said, “At Unity Bank, we constantly endeavour to add to our portfolio and offer customers with a wide range of savings and investment products. Life Insurance solutions offer customers an avenue for long term wealth creation along with security for their loved ones. We are proud to partner with Bharti AXA Life, a renowned organization that offers simple and customer centric insurance solutions. Together with our growing branch network and their solutions portfolio, we are confident that our customers will benefit immensely.”

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