Cashfree Payments, India’s leading payments and API banking provider, announced rebranding of its subsidiary, Zecpe, to ‘Ecom360’. Ecom360 addresses the end-to-end growth difficulties that D2C enterprises confront across their customer and product life cycles. Businesses that use Ecom360 receive access to a comprehensive range of tools designed to improve consumer shopping experiences, reduce returns, streamline operations, and provide superior post-order support.
Cashfree Payments bought Zecpe in early 2023, a one-click checkout system that addressed the checkout conversion hurdle, a major issue for D2C enterprises. Ecom360 will continue to solve a broader set of core problems, unlocking value and driving exponential growth. Ecom360 will operate as a separate brand inside Cashfree Payments, providing bespoke D2C solutions.
As large marketplaces have streamlined their online purchasing experience, Indian customers have grown accustomed to a sophisticated ecommerce journey. D2C enterprises, on the other hand, lack this capability due to a variety of growth issues, including cumbersome check out, a lack of order monitoring, inventory management challenges, and refunds on COD orders. Ecom360 will fill this need by providing solutions that solve these challenges directly on the brands’ websites, allowing Indian ecommerce retailers to deliver enterprise-grade experiences and build customer confidence.
Hriday Agarwal, General Manager, Ecom360 said, we are thrilled on the launch of the all-in-one e-commerce suite, Ecom360. The D2C and e-commerce sector in India has grown and expanded to remarkable heights and we anticipate that it will continue to do so. At the same time, we are aware of the numerous issues these D2C companies face as they expand. With Ecom360 by Cashfree Payments, we hope to address the growth difficulties faced by D2C and e-commerce enterprises, including improving checkout and payment processes and enabling them to provide seamless pre- and post-order experiences for customers.”
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Akash Sinha, CEO and Co-Founder, Cashfree Payments said, “We are excited to introduce Ecom360 to D2C merchants in India, providing a comprehensive solution to address all their end-to-end growth challenges. This is a significant step in our mission to empower businesses with enhanced payments capabilities, allowing them to scale-up rapidly. It is also a testament to our commitment to the nation’s Make in India initiative, by helping businesses to grow sustainably. We have always focussed towards innovating and introducing effective payments products for our merchants. Ecom360, aligns with this notion, as we aim to revolutionise e-commerce for businesses.”
