Private lender HDFC Bank today launched myApps, a suite of white-label apps that will help urban local bodies including Smart cities and municipalities, housing societies, clubs or gymkhanas and even religious institutions to completely digitise their ecosystem. In an industry-first, the lender will provide a customised app as a value-added service in addition to its complete suite of banking offerings.
With the help of the app, which will have the organisation’s own branding and content, members will be able to make payments for utilities and fees, make online bookings for various facilities, stay updated pertaining to latest announcements, and utilise a host of other features offered by the institutions. The organisation also gets easy admittance to reports on payments, facilities reserved by members, requests and complaints registered. Besides, they will be able to use the app to broadcast notices and engage with members on various events.
These apps are a part of the bank’s planning to take digitisation to the next level by emphasising on offering value beyond basic banking services and tapping into the B2B2C space.
The myApps suite of products was unveiled at an event organised in Mumbai by Smita Bhagat, Country Head, Government & Institutional Business, Start-ups and E-Commerce, HDFC Bank and Sunali Rohra, Executive Vice President, Government and Institutional Business, HDFC Bank.
“As a lifestyle bank, it is our endeavour to be an integral part of our customers’ daily lives and go beyond providing basic banking services. The myApps suite of products will provide our institutional customers with convenience, flexibility and the extra digital edge they need to ensure they are enhancing their services and further the Digital India mission” said Smita Bhagat. “At HDFC Bank, we have been at the forefront of digitisation initiatives and want to take this digital push to the last mile by tapping these largely underpenetrated segments.”
Speaking at the launch of myApps, Sunali Rohra said, “We are delighted to launch this suite of products which marks HDFC Bank’s move towards ecosystem banking. It’s an industry-first as we focus on segments that have historically been underserved with a specifically tailored suite of solutions to enhance their digital capabilities and make them future ready.”