Private lender ICICI Bank has launched its banking services on WhatsApp in a bid to enable its retail customers to perform a range of banking requirements from their home at a time when they are advised to stay indoors in light of the nationwide lockdown to fight against corona virus.
ICICI Bank launched this new service on WhatsApp close on the heels of rolling out ‘ICICIStack’, a set of digital banking and APIs (Application Programme Interface), to ensure uninterrupted banking experience to customers both retail and business. ‘ICICIStack’ will be offering nearly 500 services that covers almost all banking requirements of customers namely digital account opening, loan solutions, payment solutions, investments and care solutions.
With the help of this WhatsApp service, retail customers will now be able to check their savings account balance, last three transactions, credit card limit, get details of pre-approved instant loan offers and block/unblock credit and debit card in a secure manner with end-to-end encryption for all messages. Besides, they can also get details of the nearest three ICICI Bank ATMs and branches in their vicinity. The customers can do all of these while they are on the social platform.
Anup Bagchi, Executive Director, ICICI Bank said, “It has always been our endeavour to offer improved convenience to our customers. Recently, we had rolled out ‘ICICIStack’, the most comprehensive digital platform in the country by a bank as it can facilitate crores of customers to continue all their banking, digitally and from a remote location, without visiting a bank branch.
Now, we have introduced this service on WhatsApp, one of the most popular instant messaging applications in the world. Our retail customers can execute a host of their banking requirements on their own, without visiting a branch. The services are instantaneous and secure. With the growing prominence of social media in every-day life, we believe that this would add immense convenience to our customers, as it allows them to bank while they are on social media.”