Kotak introduces the Privy League, an exclusive premium banking programme

Kotak Mahindra Bank Limited

Kotak Mahindra Bank Limited announced the introduction of its all-new Privy League programme, an exclusive premium banking programme with unique lifestyle benefits and bespoke financial solutions tailored to high-net-worth people.

Privy League, Kotak Mahindra Bank’s premier premium banking programme, was designed to honour their customers’ achievements by providing them with unrivalled lifestyle experiences and superior banking services.

The new value proposition offers a variety of services to give clients with unique experiences. It includes travel benefits as well as a complimentary MMT Black Elite Annual Membership. It offers Lafayette Luxury Concierge Services, which permits exceptional experiences such as booking private charters and obtaining first row seats to international sporting events. It also features eating deals such as a free EazyDiner Prime Annual Membership and significant Swiggy discounts.

To top it all off, the new Privy League Programme curates notable events in health and wellbeing, culinary experiences, knowledge-based seminars, and more.

Customers can acquire personalised portfolio and investment solutions to meet their different demands through the Privy League programme. The knowledgeable professionals use a rigorous method to create an investment portfolio depending on the customer’s risk profile and financial goals, which could help them expand their wealth. Customers have access to a powerful 3-in-1 Integrated Account, which includes a bank account, a demat account, and a trading account. They will also have access to personalised investment insights and research reports.

The Premium Metal Debit Card for the Privy League black tier, designed by famous artist Arunanshu Chowdhury, allows clients to enjoy premium bargains, complimentary airport lounge access, and many other privileges. The Signature LED Debit Card, developed for the Privy League Platinum category, is India’s first LED card, with perks such as a 75% discount on Priority Pass. The initiative provides a variety of Business Banking solutions, as well as advantageous rates on loans, locker rentals, brokerage, and other specialised products.

Rohit Bhasin, President – Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank Ltd, said “Over the last decade, the consumer ecosystem has undergone a paradigm shift with higher disposable incomes, purchasing power and the new age consumer demanding personalization and superior product experience. Consumers today are increasingly staking claims to luxury products, brands and services on their own terms. In line with this, Kotak’s Privy League programme is focusing on a value proposition that provides exclusivity and experiences beyond banking. We are excited to launch our flagship premium banking programme – Privy League in a new avatar of ‘Building Exclusivity via Experiences’ a value proposition that provides exclusivity and experiences beyond banking.”

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