Infocomm Infocomm
24th NBFC100 TECH SUMMIT AWARDS 24th NBFC100 TECH SUMMIT AWARDS
BFSI AI SUMMIT BFSI AI SUMMIT
Home Regulators RBI SEBI TechINFRA Security Data Centre Cloud Services Government Reforms DBT Aadhaar GST Payments Payment Gateways ATM Point of Sale Payment Wallets Fintech Apps Banks Public Sector Private Sector Cooperative NBFCs Year Ender Magazine Magazine Subscription Articles Interviews Webinars Webinar Videos Video Series — Innovation Talk Upcoming Initiatives BFSI Events About Us Contact Us

Magma HDI Launches ‘Double Suraksha’: Affordable Insurance for Every Income Group

Magma HDI

Magma HDI General Insurance provides ‘Double Suraksha,’ a comprehensive insurance solution tailored to the demands of people with diverse financial backgrounds. Whether for individuals who cannot afford complete health policies due to high costs, or for the wealthy wanting additional coverage for unexplained expenses while hospitalised, ‘Double Suraksha’ gives a fixed daily cash reward. This gives policyholders the financial freedom to use the payout for medical or non-medical expenses associated to hospitalisation, depending on their specific needs.

Magma HDI undertook a thorough multi-city qualitative research study to better understand client needs, which led to the development of this product. The study found that hospitalisation causes higher or unanticipated medical expenses, as well as income loss owing to missed work for certain less affluent segments of society. This created a considerable demand for a low-cost solution in comparison to a comprehensive health plan that gives users the choice to use the insurance payment as needed.

Advertisementgreylabs

Commenting on this announcement, Amit Sirsikar, Head – Health & Accident, Magma HDI, said, “‘Double Suraksha’ is designed to address a real-life challenges consumers face. What makes ‘Double Suraksha’ stand out is its relevance to everyone—whether they already have comprehensive health insurance or not.

Also Read | Magma HDI Unveils OneProtect – A Contemporary Personal Accident Insurance

Advertisement24th Elets NBFC100 Tech Summit & Awards, Mumbai

Even those with health insurance frequently face unexpected costs, such as consumables not covered by most health policies or travel and food fees for a partner who stays with them while hospitalised. These costs are even higher when the therapy demands travel outside of town, which frequently results in additional lodging fees for the companion. ‘Double Suraksha’ steps in to cover these additional expenditures and provide financial assistance to policyholders.

AdvertisementInfoComm India 2026
AdvertisementElets BFSI AI Summit & Awards, Mumbai

Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/

Get a chance to meet the Who's who of the Banking & Finance industry. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook, connect with us on LinkedIn and follow us on Twitter, Instagram.

Our Coverage of News

Manish Mehta Joins SBI Mutual Fund Management as Chief Business Officer

Manish Mehta has joined SBI Funds Management as Chief Business Officer, bringing more than three decades of experience… Read more →

Axis Bank Launches Industry-First UPI Controls to Strengthen Digital Payment Safety

Mumbai, September 1, 2026: Axis Bank has introduced two new customer-centric capabilities—Industry-First UPI Limit Management and International Travel… Read more →

Blue Machines AI Launches Project Icebreaker Ahead of GFF 2026: A Sovereign AI Co-Innovation Program for Indian BFSI

Bengaluru, August 31, 2026: Blue Machines AI, an advanced agentic customer experience (CX) operating system for enterprises, has… Read more →

SBI General Insurance Records 10.9% GDPI Growth in Q1 FY27, Reports Strong Business Momentum

Mumbai, September 1, 2026: SBI General Insurance has started FY27 on a strong note, reporting a 10.9% year-on-year… Read more →

Jio Platforms Gets SEBI Nod for ₹37,700 Crore IPO, Set to Become India’s Largest Listing

Mumbai, August 31, 2026: Jio Platforms Ltd has received final approval from the Securities and Exchange Board of… Read more →

Pensionbazaar Launches Wealth 360 to Offer Unified View of Investments and Savings

Gurugram, August 27, 2026: Pensionbazaar has launched Wealth 360, a unified portfolio tracking platform designed to help users… Read more →