Digital payments firm PhonePe has announced that it has earmarked Rs 800 crore for marketing this year, in a bid to create awareness pertaining to the platform and broaden its reach. The company has also roped in Bollywood actress Alia Bhatt, who has joined Aamir Khan as the brand ambassador.
“PhonePe has earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL, BTL, TV, digital marketing and other advertising mediums. PhonePe has also roped in Alia Bhatt, who has joined Aamir Khan as the brand ambassador and will feature in the upcoming ad films,” the company said in a statement.
The company claimed to have reached around 20 crore customers across the country.
“Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country,” PhonePe founder and CEO Sameer Nigam said.
The current brand campaign of the digital payments company will launch four TV commercials with Aamir Khan and Alia Bhatt, which will be aired across digital platforms, radio, print and cinema.
Further, PhonePe will also be the official broadcast sponsor of Vivo IPL 2020.
“This is the second year in a row when the company has partnered with VIVO IPL which continues to be the biggest sporting event of the year in India,” the statement said.