YES BANK launches ‘iris by YES BANK’ to transform mobile banking experience for consumers

iris by YES BANK

YES BANK launched its cutting-edge mobile banking app, iris by YES BANK, with the goal of redefining the country’s digital banking ecosystem.

The app, which is intended for both existing and new users, ushers in a new era of convenience, efficiency, and personalization by allowing customers to access over 100 features and services in just a few clicks on a single platform.

The app, which comes with a slew of interesting features, has a sleek and straightforward user design that promises to simplify banking for users of all ages and backgrounds. Furthermore, it assures the ultimate security of the clients’ financial data by implementing best-in-class security technologies such as Biometric Authentication, Sim-Binding, and 2-factor Verification.

iris by YES BANK is a complete financial concept that was co-created with the help of valuable feedback from YES BANK customers. The bank displayed a great awareness of the input received and used its technology prowess to build a solution that enables consumers to meet their banking needs while on the go. The app reflects the bank’s dedication to building a digitally empowered ecosystem in the country and serves as proof of its commitment to provide cutting-edge digital solutions that improve the overall banking experience for its valued clients.

Speaking about the all-new app, Prashant Kumar, Managing Director & CEO, YES BANK said, “We, at YES BANK take pride in our ability to leverage technology to bring forth path-breaking solutions that offer customers with a holistic banking experience. iris by YES BANK is yet another step in the same direction which aims to transform the way customers avail banking-related services. It is pertinent to note, that the app has been developed in-house based on feedback from our customers, which makes it a unique proposition in terms of features, user experience, and benefits. It echoes the Bank’s unwavering focus on ushering in a digital revolution in the country, while also strengthening our reputation as a leader in the ever-changing financial landscape. Given YES BANK’s strong track record of setting new benchmarks for digital excellence, I strongly believe the app will appeal to users of all age groups by empowering them with a comprehensive banking suite that caters to their diverse banking requirements.”

YES BANK’s debut of iris follows the launch of YES BANK’s revised corporate identity and has the potential to favourably improve the lives of millions of consumers.

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