Axis Max Life Insurance Limited (formerly Max Life Insurance Company Limited) on 5 November 2026 launched a Digital Capability Centre in Noida to strengthen in-house technology, data and artificial intelligence capabilities. Designed as a future-ready tech and AI hub, the Centre will initially house about 120 technology professionals and support scalable platforms, faster product delivery and AI-led customer experiences.
The facility consolidates specialised capabilities across software engineering, enterprise architecture, data engineering, AI and generative AI (GenAI), automation, quality engineering, cloud, core platforms, technology operations and innovation under one integrated ecosystem, with room to expand as the insurer’s technology transformation deepens. It builds on earlier Axis Max Life’s partnership with GreyLabs AI and follows the company’s Q2 FY27 value of new business (VNB) update.
What the Noida Digital Capability Centre will do
A core aim is to deepen Axis Max Life’s ability to build, operate and scale critical technology platforms in-house rather than relying solely on external delivery. The company said stronger ownership of strategic capabilities should accelerate product release cycles, improve operational resilience, raise automation across software delivery and IT operations, and drive more data- and AI-led decision-making.
The Centre is also positioned as a talent hub for specialised engineering, data, cloud, AI and automation skills, creating deeper institutional expertise as the insurer advances towards responsible AI-led engineering aligned with applicable data protection and regulatory requirements.
CTO Mukul Jain on AI-led engineering
Mukul Jain, Chief Technology Officer, Axis Max Life, said the Centre is a strategic investment in the technology backbone of the company’s future growth. By bringing together specialised talent across engineering, data, AI, architecture and automation, the insurer aims to innovate faster, scale intelligently and own critical capabilities in-house. He said the hub will help deliver better customer experiences, strengthen operational resilience and build a more agile, future-ready enterprise.
Over the coming years, Axis Max Life expects the Centre to support simpler and faster customer journeys, improved customer and employee experiences, higher productivity, stronger reliability and greater technology cost efficiency.
Company context and scale
Axis Max Life is a subsidiary of Max Financial Services Limited, with Axis Bank Limited and its affiliates among the shareholders. The insurer offers protection and long-term savings life insurance through agency and third-party distribution. As per audited financials for FY2025-26, it recorded gross written premium (GWP) of INR 38,877 crore. The company rebranded from Max Life Insurance following its strategic rebranding as Axis Max Life, and the Noida hub sits within a wider industry shift toward AI, ecosystems and specialty lines in insurance.
Further details are available on the company’s website at axismaxlife.com. The announcement was also carried via the Press Trust of India (PTI) press-release wire at ptinews.com.
Key takeaways
- Axis Max Life opened a Digital Capability Centre in Noida on 5 November 2026 as an in-house tech, data and GenAI hub for about 120 professionals initially.
- Focus areas include software engineering, architecture, data, AI/GenAI, automation, cloud, quality engineering and technology operations under one ecosystem.
- CTO Mukul Jain framed the Centre as the backbone for faster innovation, responsible AI-led engineering and stronger customer and operational outcomes; FY2025-26 GWP was INR 38,877 crore.
FAQ
Where is Axis Max Life’s Digital Capability Centre located?
In Noida. The company announced the launch on 5 November 2026 as a technology and AI hub with capacity for about 120 technology professionals initially and room to expand.
What will the Centre focus on?
Building and scaling critical platforms in-house across engineering, enterprise architecture, data engineering, AI and GenAI, automation, quality engineering, cloud, core platforms, technology operations and innovation.
Who owns Axis Max Life Insurance?
It is a subsidiary of Max Financial Services Limited; Axis Bank Limited and its affiliates are also shareholders. The company was formerly known as Max Life Insurance Company Limited.
Featured image: Sumit Madan, MD and CEO, Axis Max Life Insurance. Photo: Axis Max Life / Elets BFSI archives (prior CMS use).
