Amreesh Kher has joined Bharti AXA Life Insurance as Chief Partnership Officer – New Bancassurance & Alliances, exchange4media reported on 7 November 2026. He moves to the life insurer from 1Silverbullet, where he spent about a year, bringing around 25 years of experience across banking, insurance and insurtech.
The appointment adds a dedicated leadership seat for new bancassurance and alliance channels at Bharti AXA Life, a franchise that has earlier featured on the Elets BFSI desk for bank tie-ups such as AU Small Finance Bank’s bancassurance partnership with Bharti AXA Life Insurance.
What the new role covers
According to exchange4media, Kher’s mandate is Chief Partnership Officer – New Bancassurance & Alliances. Bancassurance remains a core distribution engine for Indian life insurers, pairing bank customer relationships with life, savings and protection products. Elets has tracked that theme in explainers such as tech-driven bancassurance and customer-centric distribution strategies.
Kher’s brief sits alongside a wider industry pattern of insurers naming senior leaders for distribution and partnerships. Recent Elets coverage includes Aashish Sethi’s move to Bajaj General Insurance as Chief Distribution Officer and other life-insurer board and C-suite changes.
Career path: banking, insurance and insurtech
exchange4media said Kher brings around 25 years of experience across banking, insurance and insurtech, with expertise in building and scaling businesses. Prior employers cited in the report include Tata Digital, Turtlemint, Max Life Insurance, IndusInd Bank and RBL Bank, among others, before his roughly one-year stint at 1Silverbullet.
That mix of bank, life-insurer and insurtech roles is relevant as life distributors blend traditional bank channels with digital and embedded partners. On the Bharti AXA Life side, Elets has also covered earlier leadership moves such as the naming of Rikhil Shah as Chief Financial Officer, underlining ongoing organisational development at the insurer.
Why it matters for life insurance distribution
New bancassurance and alliance capacity matters because bank-led life sales still drive a large share of new business for private life insurers, while alliance and digital partners extend reach beyond branch networks. Industry debates on the next wave of distribution—covering insurtech, ecosystems and specialty lines—continue on the Elets desk, including pieces such as From InsurTech to RiskTech: what’s next for SME insurance.
No separate company press release or official LinkedIn announcement confirming the appointment was located at the time of writing; this report is based on the exchange4media people-movement note published on 7 November 2026. Readers can also refer to the insurer’s corporate site at bhartiaxa.com and the exchange4media report for the primary attribution.
Key takeaways
- Amreesh Kher has joined Bharti AXA Life Insurance as Chief Partnership Officer – New Bancassurance & Alliances, exchange4media reported on 7 November 2026.
- He moves from 1Silverbullet after about a year and brings around 25 years across banking, insurance and insurtech.
- Prior employers cited include Tata Digital, Turtlemint, Max Life Insurance, IndusInd Bank and RBL Bank, among others.
Featured image: Amreesh Kher, Chief Partnership Officer – New Bancassurance & Alliances, Bharti AXA Life Insurance. Photo: exchange4media.
