Axis Bank, one of India’s top private sector banks, and Fibe (previously known as EarlySalary), India’s premier Fintech, collaborates to launch India’s first-ever numberless credit card for tech-savvy Gen Zs.
Customers who use a numberless credit card benefit from increased security because there is no card number, expiration date, or CVV printed on the card plastic. This lowers the possibility of identity theft or unauthorized access to client card information, assuring complete security and privacy. Customers may quickly access their Fibe Axis Bank Credit Card information via the Fibe app, providing them complete control over their data.
The powerful co-branded credit card includes industry-leading benefits such as a flat 3% reward on online food delivery across all restaurant aggregators, local travel on leading ride-hailing apps, and entertainment on online ticketing platforms. Customers also receive a 1% reward on all online and offline transactions.
RuPay powers the card, allowing the consumer to attach this credit card to UPI. The card is accepted in all retail establishments as well as all internet sites. It also has a tap-and-pay option for increased convenience. Furthermore, there is no membership cost and no yearly fee for the life of the card. This card will be offered to Fibe’s 2.1 million+ existing customers.
Access to four domestic airport lounges per quarter, fuel surcharge waiver for fuel spends between Rs. 400 and Rs. 5,000, and the added benefit of Axis Dining Delights, Wednesday Delights, End of Season Sales, and RuPay portfolio offerings available across all their cards are some of the other features of this card. Speaking on this announcement, Sanjeev Moghe, President & Head – Cards & Payments, Axis Bank, said, “Axis Bank is a full suite cards & payments player, and we continue to build on innovation led partnership models. We are committed to drive access to formal credit in India with various offerings that benefit our customers. We are delighted to partner with Fibe in this ground-breaking market revolution, with an opportunity to serve an expanding customer base. This numberless Axis Bank card will prioritize the security of our customers while offering a robust financial solution that empowers the smart and ambitious youth of our nation. Our overarching banking strategy of being connected aims to foster inclusivity and enhance accessibility for the diverse and growing consumer segment.”
On this partnership with Axis Bank, Akshay Mehrotra, Co-Founder and CEO of Fibe said, “We take great pleasure in introducing India’s first numberless credit card, in association with Axis Bank. This exceptional card represents a significant stride in our commitment to offering secure and inclusive financial solutions to the ambitious youth of India. We aim to empower our users with a safe and secure payment ecosystem clubbed with the convenience of UPI payments thereby establishing a fresh benchmark in the credit card industry.”
