BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has announced the launch of Vikram, the contactless RuPay credit card dedicated to Indian defence, paramilitary, and police personnel, reinforcing its commitment to address the credit needs of personnel who are selflessly guarding us and serving our country. The Indian Army (Yoddha), Indian Navy (Varunah), Indian Coast Guard (Rakshamah), and Assam Rifles already have exclusive cobranded credit cards with BFSL (The Sentinel).
As the country prepares to commemorate its 74th Republic Day, this exclusive credit card honours our nation’s protectors for their selfless service and recognises their valour and courage. Mr. Vikramaditya Singh Khichi, former Executive Director of Bank of Baroda, launched Vikram.
Vikram will be given Lifetime Free (LTF), which includes appealing reward points and an activation gifts of a complimentary OTT subscription. The credit card also has a Rs. 20 lakh accidental death insurance policy. Other benefits will include a 1% fuel surcharge waiver, LTF add-ons, EMI deals, and periodic merchant offers through BOB Financial and NPCI tie-ups.
Paying tribute to the defence, paramilitary and police forces with this card launch, Shailendra Singh, MD & CEO, BOB Financial Solutions Limited, said, “Vikram means one who is wise, brave, strong as well as victorious. This credit card signifies the same – lets you wisely manage your finances, makes you strong because you have credit available at your convenience and for your urgent needs and gives you a sense of victory in all the savings you make on every purchase. We dedicate Vikram credit card to our brave warriors for their unparalleled contribution towards protecting us from uncertainties. This launch on the eve of our 74th Republic Day celebrations makes it more special.”