Bank of Baroda (Bank), one of India’s premier public sector banks, announced the establishment of the ‘Bank of Baroda Rashtrabhasha Samman’. The Bank launched this award to stimulate and promote literary works in Indian languages. Mr. Sanjiv Chadha, Managing Director and Chief Executive Officer of the Bank, announced the award’s launch today during a special session at the Jaipur Literature Festival.
The use of all Indian languages is crucial in a multilingual country like India since it adds to the nation’s diversity and rich legacy. All of the country’s languages play an important part in nation building and enriching the nation’s literary and cultural legacy. With this in mind, the ‘Bank of Baroda Rashtrabhasha Samman’ aspires to encourage mutual exchange among Indian languages and make the best Indian literature available to the entire audience in Hindi. The prize promotes literary translation in the country.
This prize will be given to both the original author of the selected literary works and the translator who translated the book from the original regional language into Hindi. Every year, the original author and translator of the prize-winning book will receive Rs. 21.00 lakh and Rs. 15.00 lakh, respectively, under this award. Furthermore, the original author and translator of the other five selected translated works will be rewarded Rs. 3.00 lakh and Rs. 2.00 lakh, respectively.
Also Read | Bank of Baroda Cuts Interest Rate on Car Loans to 7%
Speaking about the award, Shri Sanjiv Chadha, Managing Director & CEO, Bank of Baroda termed the project as a significant step forward by the bank in promoting original Indian language literature and translations of these works into Hindi. He said, “This initiative by the Bank will not only encourage the translation of Indian language literature in Hindi, but will also encourage quality writings in other Indian languages. In both ways, it will give a boost to creative writing in Indian languages.”
While attending the programme, the Bank’s Executive Director, Shri Ajay K. Khurana said, “This is a landmark initiative by the Bank. With the establishment of this award, we are going to make a significant contribution to all three fields i.e., Indian languages, literature and translation.”
Elets The Banking and Finance Post Magazine has carved out a niche for itself in the crowded market with exclusive & unique content. Get in-depth insights on trend-setting innovations & transformation in the BFSI sector. Best offers for Print + Digital issues! Subscribe here➔ www.eletsonline.com/subscription/