With online banking and anytime banking in vogue, the need for a bank to be always up and running is very crucial. On the one hand, there are more and more people coming under the banking network due to the various initiatives of the Government, and on the other digital payment methods are gaining wide acceptance. All this means, there is more and more data that is up for processing coupled with the dire need for continued ease of access for better customer experience, says Palash Nandy, Chief Executive Officer, Numeric India, in conversation with Elets News Network (ENN).
- Tell us about Numeric India. How are your seamless quality power solutions redefining brands?
Established in the year 1984, Numeric is now one of the top three UPS manufacturers in India. Numeric introduced its first UPS in the year 1985, and subsequently other power conditioning products. The combination of having very good quality products with the best in class service infrastructure helped us to build a sustainable business model. Numeric emerged as a leader and since then it has evolved as the undisputed leader in Single Phase UPS and Line Interactive UPS for the last 25 years.
Today Numeric has a complete solution in UPS across Line Interactive, Online Single Phase, Three Phase and the latest generation Modular UPS. This enables Numeric to cater to any application from 600 VA to 21 MW and across all market verticals.
Numeric, over the years has built the largest service networks, consisting of 254 service centres across India. Close to 1200 people are dedicated in the service operations, of which, there are close to 900 field technicians.
Being a part of the Legrand group, Numeric now gets access to the best in class technology worldwide and our own experience in the domestic market provides us with fantastic market knowledge. We now proudly mention ourselves as a GLOCAL company- Global expertise and local knowledge.
- Digitisation is playing a significant role in revolutionizing industries. What changes did you inculcate with regards to digitization?
We believe that technology empowers the way we work, and we will adapt digitisation to solve the pain points both internally and externally.
Our vision, for what we call within the Legrand group, as Digital Acceleration is:
- Digital technologies are increasingly present in all our activities, impacting not only our offers but also our processes and our interactions with all stakeholders. We believe that we must accelerate the pace of our digital transformation to reap all the benefits of it. We will take advantage of this opportunity to create unique experiences, generating adoption and differentiation, and to deliver more value to all our stakeholders.
We are focussing on 3 main axes for our digital transformation program – Employee Experience, Customer Experience and Operational Excellence.
One of our primary initiatives towards this is the revamped modern and truly functional website that we launched, a year ago. The website is just not an information tool but goes beyond it. Increasingly, it has now become an effective tool for our partners and customers to independently choose the required configuration without much human intervention in the initial phase. The configurator and e-catalogue help our customers and partners in making a quick decision on the product in easy steps.
We have also adopted CRM tool to enhance efficiency in our sales process, this is also being extended to our service business as well.
Another key initiative is channelizing the communication between our various brands across the Legrand group through intranet.
We will continue to harness the power of technology for efficient functioning both internally and also ease the customer touchpoints with the brand.
- How critical are Data Centers for the BFSI sector? How does Numeric help in this domain?
Digital India has opened up a whole new spectrum of possibilities in every sector and the financial service sector which is highly customer-centric, is no exception.
With online banking and anytime banking in vogue, the need for a bank to be always up and running is very crucial. On the one hand, there are more and more people coming under the banking network due to the various initiatives of the Government, and on the other digital payment methods is gaining wide acceptance. All this means, there is more and more data that is up for processing coupled with the dire need for continued ease of access for better customer experience.
Banking and financial service is all about customer data and there cannot be an iota of compromise in ensuring that these data are always available on demand by the customer. As banks and financial institutions adapt technology in their everyday banking, the importance of these data storage and data centres cannot be stressed more.
Real on-time data is the key here, and Numeric has had a long-lasting relationship with the banking sector ever since the ATM revolution began in the country. So it is but natural that we have always been a trusted partner for banking sectors.
For data centres to be fully functional and reliable, it requires extensive redundant and backup power systems. Energy-saving, Total Cost of Ownership, Power Usage Effectiveness (PUE) are critical features that any data center professionals look for.
Be it micro data centres or large scale data centres, Numeric has cutting edge technology products to suit the requirements.
High efficient double conversion, Transformer-free architecture and Internal battery option available in Keor HPE reduces commissioning costs and footprint. The new KEOR HPE UPS guarantee maximum real power; 11% more than competitor products offering 0.9 power factor, full 25% more than those of 0.8 power factor.
Saving energy is one of the main focuses in the data center industry, due to rising energy bills and environmental constraints. Thanks to the high energy efficiency solution and the reduction of maintenance costs, Upsaver® is the ideal choice wherever PUE reduction is a primary goal.
And our latest addition to the product portfolio, Daker DK Plus, the single-phase rack-mountable UPS with the rotatable display screen is an ideal solution for micro data centres.
An important trend that is shaping the future of data centres in India is going beyond just energy efficiency. Datacenter professionals have started working towards lesser energy consumption and reducing their energy footprint. Subsequently, besides better efficiency, newer cooling techniques, data centres are gradually moving towards improved Power Usage Effectiveness (PUE).
Numeric is poised to take on this new challenge of environmentally sustainable data centres through its PEP eco passport certified products.
- What new innovations have you planned for the remaining 2019 and the upcoming 2020?
We strongly believe in need-based innovation, and that truly reflects in the products that we offer. At Numeric, innovation is one of the prime growth axes.
The UPS systems till a few years ago had accessibility only from the back, not only consuming space but also making the life of its technicians cumbersome. With KEOR series, our Keor HP/HPE UPS was designed to give ease of access from the front, breaking the otherwise conventional way of how UPS was accessed from the back. This not only ensured a compact footprint but also resulted in overall operational efficiency thus saving real estate space.
Similarly, DAKER DK Plus, a single-phase high-density UPS that we launched recently is pegged as the most eligible UPS with unparalleled features. The UPS that can be used both in Rack and Tower mode has a rotatable display screen and offers upto 98% efficiency.
At Numeric, we constantly listen to our customer’s needs and are focussed in solving their need with an efficient and effective solution. We have some exciting line up of products for the future as well, which we are sure will address the pressing demands of the industries.
Our motto – LISTEN, DESIGN, MAKE & SUPPORT.