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Flipkart pumps $90 million on digital payment entity PhonePe

Flipkart

Flipkart has invested a combined $90 million into its marketplace entity and digital payments subsidiary PhonePe, as per the regulatory filings made in Singapore.

Flipkart

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This in total makes the fund infusion in PhonePe to $928 million till date, and Flipkart marketplace to $1.88 billion.

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The allotment was made last week by e-commerce ginat Flipkart Pvt. Ltd., the holding company of the e-commerce platform where Walmart acquires majority stake. This entity handles PhonePe and Flipkart’s marketplace and logistics business.

The funding for PhonePe is invested at a time when the payments company is up against WhatsApp Pay, which is planningto go live on a wider scale with higher user base the help of Reliance Jio. Over the previous month, Flipkart faced a major blow in its core business with the government blocking the sale of non-essentials on e-commerce platforms, denting the company’s top line by more than 90 percent.

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As per the media reports, Flipkart and Amazon are spending more money on every delivery than before as the margins on food and fast-moving consumer goods (FMCG) are very less now in comparison to what they earned on smartphones and apparel.

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