Lowe Lintas has launched Kaam Wapasi, a unique tech platform developed to help migrant workers in getting back to work and at the same time assist employers with access readily available workers. Companies such as ZEE Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod are assisting this initiative, which complements the center’s move to support the Indian economy.
Commenting on the idea, Prateek Bhardwaj, CCO at Lowe Lintas, said “After all that they’ve been through, migrant workers aren’t ready to return to cities without a sense of clarity and control. They need active projects to return to. Unfinished projects, on the other hand, need workers to restart. Kaam Wapasi is a creative tech intervention to help resolve this stalemate. By connecting migrant blue-collar workers with projects in various cities, we hope to accelerate the unlocking of the Indian economy”.
The national lockdown imposed to control the spread of COVID-19 has impacted migrant workers the most. Thousands of migrant workers had to go back to their native states due to the loss or unavailability of jobs and livelihood due to the lockdown. However, despite the relaxation in lockdown restrictions, the workers are reluctant to return, thereby impacting various industries dependent on them, states Lowe Lintas.
The Kaam Wapasi platform will primarily operate as a mobile-first site, but will also offer an IVR solution to those who may not have access to a smartphone. It can be accessed by visiting www.kaamwapasi.com or by giving a missed call on 1800-202-44-88.
The platform allows workers to choose jobs by skill and location. Currently, jobs are segregated into Construction, Logistics, Restaurants and Manufacturing, with further sub-options based on skill.
Talking about bringing the idea to life, Virat Tandon, Group CEO at MullenLowe Lintas Group, said “Creating the technology is just one part of the puzzle for us. We also intend to activate it at scale, and it’s heartening to see so many big brands collaborating with us to deliver that scale. Kaam Wapasi will be accessible to workers across the spectrum and as it grows, we hope that more companies join us in this endeavour”.