In a bid to tap into country’s large student population as its regular customers, food delivery company Swiggy is running a pilot programme to launch operations in university towns.
Titled as Launchpad, the programme will bring on board students who are in the third year of a four year degree as the campus Swiggy CEO on each campus where operations would be launched.
As of now, the company is running pilot projects for the programme in universities including Birla Institute of Technology and Science (BITS) Hyderabad, Lovely Professional University in Punjab and Chitkara University, also in Punjab.
The Naspers-backed firm, that has its operations in 50 cities, is planning to launch the initiative in a full-fledged manner across 400 campuses, starting January.
Swiggy executives will be supervising the Swiggy Campus CEOs. They will be assisting them in product and operational processes.
“We are looking at campuses, given that a macro environment of restaurant supply and large potential user base already exists across a radius that is smaller than that of cities. Thus, with the scale disadvantage taken away, the cost of running the operation is much lower given the volumes generated are large enough,” said Vivek Sunder, chief operating officer at the food delivery firm.